Month: May 2022

Video Marketing Ideas for Manufacturing Companies

According to our State of Marketing in the Manufacturing Industry Research Report, the greatest challenge that manufacturing marketers are facing is producing high-quality content. This challenge can be met with a variety of solutions, but we found another key statistic that might offer a quick, engaging way to produce high-quality content: 49% of manufacturing marketers …

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the top 3 challenges for manufacturing marketers

What Are the Top 3 Challenges for Manufacturing Marketers? (And How to Solve Them)

While many marketers face the same hurdles in their departments, each industry brings a unique angle to these roadblocks. For example, scaling and maintaining your lead generation efforts will always be a focus area for marketers, but depending on your type of business, the details of why this is a challenge can vary. That said, marketers in …

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Digital Marketing and Employee Shortages

5 Ways that Digital Marketing Helps with Employee Shortages

If you’re looking for a way to connect the dots between your employee shortage struggles and your digital marketing efforts, you’re not alone, but you are on the right track. Traditionally, HR and marketing departments have operated independently with inbound tactics for an online presence, but we all know that a lot of things have …

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Reputation Management and Paid Media

Reputation Management & Paid Media: 3 Tools To Help Your Brand Change the Narrative

The internet assures that news about your company can spread at lightning speed, affecting your revenues positively or negatively depending on the nature of the publicity. Demonstrating the power of publicity, this survey shows that positive reviews influence 74% of consumers to trust a local business more, while 60% are less likely to patronize a …

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