Month: February 2022

Revitalizing Your Brand’s Social Media Presence: An Interview with Brittany Fero

Figuring out where your brand fits in the world of social media presents a challenge for many businesses. Some fail to understand the value of investing in social; others just don’t know how to use it or where to start. We asked Brittany Fero, Principal of PB&, a few pressing questions on how to better …

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Creating a Trustworthy Business – Informed by the 2022 Edelman Trust Barometer

Every year for the last 22 years, Edelman has released their Trust Barometer, which analyzes which institutions people trust, and which they don’t. This year nearly 50% of respondents stated that they see government and media as divisive forces in society. This lead Edelman to identify a “vicious cycle of distrust fueled by government and …

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