Social media can be a tricky place to navigate. And knowing when to stick with your organic strategy versus choosing to put money behind your posts can be even more challenging. Elizabeth Camp, social media manager at the Walker Art Center, gave us some tips on tackling the world of social media and knowing how …
A Social Media Breakdown: An Interview with Elizabeth Camp Read More »
Figuring out where your brand fits in the world of social media presents a challenge for many businesses. Some fail to understand the value of investing in social; others just don’t know how to use it or where to start. We asked Brittany Fero, Principal of PB&, a few pressing questions on how to better …
Revitalizing Your Brand’s Social Media Presence: An Interview with Brittany Fero Read More »
We know — working from home isn’t always easy. It can be lonely, monotonous, stressful, overwhelming and hard to keep your home life and work life separate. After all, everything is taking place under the same roof. But there are some undeniable benefits that, for our team, at least, make it all worthwhile. Brandpoint has …
Brandpoint WFH: Highlights from the Last 2 Years Read More »
Every year for the last 22 years, Edelman has released their Trust Barometer, which analyzes which institutions people trust, and which they don’t. This year nearly 50% of respondents stated that they see government and media as divisive forces in society. This lead Edelman to identify a “vicious cycle of distrust fueled by government and …
Creating a Trustworthy Business – Informed by the 2022 Edelman Trust Barometer Read More »
MAT release, matte release, syndicated content, advertorial — however you spell or say it, this PR tool is meeting the needs of the shifting landscape of America’s newspapers and media outlets. The MAT release is a branded, consumer-facing article that is distributed to a network of print and online news publishers. The article is written …