June 2021

How Marketing Agency Services Have Evolved: Two Perspectives from Brandpoint Experts

Content Strategy, Digital Marketing / By MaDonna Sheehy

As a content marketing agency, Brandpoint has a staff that is filled with marketers who have either been with the company for years and years or have been in the industry for much of their adult life. Two marketers who have joined the agency this year are part of that second classification. Justine Ryba and Rachel Gray are …

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35+ Digital and Content Marketing Acronyms and Terms: The Big List

The Big List of Content Marketing Acronyms

Content Marketing Tools / By Andy Krall

Were you just in a meeting when someone casually dropped an acronym you’ve never heard and no one else batted an eye? We’ve been there. A lot. Fortunately, we decided to start jotting down these abbreviations as we hear them (or when we use them and get that confused look from a colleague) to help …

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6 Ways to Bring More Value to Your Client Campaigns: Insights from Rachel Neff of Finn Partners

Content Distribution / By Curtis Smith

It’s not every day you get to talk to clients who fully understand the value your company brings and who express it with such intelligence and excitement as Rachel Neff, Account Supervisor at Finn Partners. In fact, Rachel outlined more value points from Brandpoint’s core service offerings than anyone I’ve heard from in my six …

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Understanding Generation Z on Social Media (As Told By a Zillennial)

Content Creation / By Lauren Mandery

There’s been so much hype around millennials and Generation Z over the last year, especially with the rise of TikTok during the pandemic. But if you’re like me, you may feel a little conflicted about which generation you fit into. I am what they call a “cusper,” born in the mid-’90s and caught in the …

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How to Craft Modern MAT Releases for the New Media Landscape

Content Distribution / By Laura Malm

The first time I heard the term MAT Release I had no idea what it was. I started in the newspaper world and moved into public relations agency life before hearing this phrase. Now having created MAT Releases for clients for more than 14 years, I’ve seen them evolve to become a more powerful controlled …

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Nimble & Authentic Social Media Marketing: An Interview with Natalie Labuda of E*TRADE

Content Strategy, Digital Marketing / By MaDonna Sheehy

To say that 2020 brought a little uncertainty to the world of marketing is a bit of an understatement. However, being nimble is a trait that many professionals in the industry have harnessed for years, so with the pandemic and political landscape throwing the whole world for a loop, social media marketers had the upper …

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How Marketing Agency Services Have Evolved: Two Perspectives from Brandpoint Experts

The Big List of Content Marketing Acronyms

6 Ways to Bring More Value to Your Client Campaigns: Insights from Rachel Neff of Finn Partners

How to Craft Modern MAT Releases for the New Media Landscape

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Month: June 2021