6 Ways to Bring More Value to Your Client Campaigns: Insights from Rachel Neff of Finn Partners
It’s not every day you get to talk to clients who fully understand the value your company brings and who express it with such intelligence and excitement as Rachel Neff, Account Supervisor at Finn Partners. In fact, Rachel outlined more value points from Brandpoint’s core service offerings than anyone I’ve heard from in my six […]
Understanding Generation Z on Social Media (As Told By a Zillennial)
There’s been so much hype around millennials and Generation Z over the last year, especially with the rise of TikTok during the pandemic. But if you’re like me, you may feel a little conflicted about which generation you fit into. I am what they call a “cusper,” born in the mid-’90s and caught in the […]
How to Craft Modern MAT Releases for the New Media Landscape
The first time I heard the term MAT Release I had no idea what it was. I started in the newspaper world and moved into public relations agency life before hearing this phrase. Now having created MAT Releases for clients for more than 14 years, I’ve seen them evolve to become a more powerful controlled […]