Month: June 2021

How Marketing Agencies Have Evolved

How Marketing Agency Services Have Evolved: Two Perspectives from Brandpoint Experts

As a content marketing agency, Brandpoint has a staff that is filled with marketers who have either been with the company for years and years or have been in the industry for much of their adult life. Two marketers who have joined the agency this year are part of that second classification. Justine Ryba and Rachel Gray are …

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Rachel Neff Finn Partners

6 Ways to Bring More Value to Your Client Campaigns: Insights from Rachel Neff of Finn Partners

It’s not every day you get to talk to clients who fully understand the value your company brings and who express it with such intelligence and excitement as Rachel Neff, Account Supervisor at Finn Partners. In fact, Rachel outlined more value points from Brandpoint’s core service offerings than anyone I’ve heard from in my six …

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Social Media for Generation Z

Understanding Generation Z on Social Media (As Told By a Zillennial)

There’s been so much hype around millennials and Generation Z over the last year, especially with the rise of TikTok during the pandemic. But if you’re like me, you may feel a little conflicted about which generation you fit into. I am what they call a “cusper,” born in the mid-’90s and caught in the …

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Natalie Labuda Interview

Nimble & Authentic Social Media Marketing: An Interview with Natalie Labuda of E*TRADE

To say that 2020 brought a little uncertainty to the world of marketing is a bit of an understatement. However, being nimble is a trait that many professionals in the industry have harnessed for years, so with the pandemic and political landscape throwing the whole world for a loop, social media marketers had the upper …

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