Month: February 2021

Examples of Controlled Media

10 Examples of Controlled Media: Take Charge of Your Brand’s Story

MAT Releases, native advertisements, CPL campaigns — it’s hard to remember what exactly these different controlled media formats are (especially after coming back after the holidays). In my previous post, I touched on what controlled media is in a general sense and what the two main types are: owned and paid. A lot of these tactics …

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The Content Marketing Operating System

The Content Marketing Operating System: Your Guide to Brandpoint’s Proven Content Marketing Process

What are the two things your marketing team needs to be successful (and stay sane)? Creativity? Lots and lots of content? Brainstorming sessions every day and reports drawn by the minute? Not quite. No, instead: Structure and focus. Without these, you might feel lost on where to start or how to even know if you’re …

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