This year has brought many unexpected changes: from the way we interact with the people in our lives, to how we do our daily tasks, and (quite possibly a marketer’s nightmare) how brands communicate with their audience. Breaking news is exploding nationwide and, for now, brand publicity is really the last thing on any journalist’s …
As October is Global Diversity Awareness Month, I thought there was no better time to give an update on a few things we’ve been doing at Brandpoint. In June 2020, we watched our home community of Minneapolis make international news when George Floyd was killed, sparking protests and calls for change around the world. That event caused …
How Brandpoint is Celebrating Global Diversity Awareness Month Read More »
As marketers, timing is always important. In the PR world, knowing exactly when to launch a campaign or to publish a new media asset can make the difference between success and a less-than-stellar performance. But it’s safe to say none of us have had to deal with scheduling situations like the ones we’re in now. …
When Should You Publish Sponsored Content During the 2020 Elections? Read More »
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