Month: May 2020

Manufacturing during COVID

11 Tips for Manufacturing Marketers Dealing with the Coronavirus Crisis

If you’re in charge of marketing for a manufacturer, you’ve likely had to shift your entire strategy to work around store closings, trade show interruptions and other effects caused by the COVID crisis. Most likely, you’re focusing on digital marketing more than ever before. You may be part of efforts to reorganize distribution chains so …

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Sam Richter and Scott Severson

Sales and Marketing during COVID-19: A Conversation with Sam Richter and Scott Severson [VIDEO]

How can strategic content marketing support your sales team now that traditional sales venues have been disrupted by the coronavirus? That was the topic when Brandpoint President Scott Severson was interviewed by Sam Richter, the internationally known author, speaker and specialist in innovative social selling and sales intelligence methodology. Their conclusion? While trade shows, face-to-face networking …

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Sales and Marketing Working Together

6 Key Ways Sales and Marketing Should Collaborate on Content

In today’s digitally focused business environment, it’s more important than ever for sales and marketing departments to work together to create content and collateral that’s effective in driving sales. In fact, you may be familiar with the term “smarketing” that refers to such efforts. That collaboration is crucial because the content itself is so crucial. …

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Brand Content & COVID

Where Does Brand Content Fit in a Media Landscape Dominated by COVID-19?

With the rise of COVID-19 in early 2020, it’s become increasingly difficult for brands to connect with consumers — and the way forward rests on unstable ground. Federal and local governments are taking action to keep people safe, while striving to mitigate the economic impact on the business community. Still, opportunistic brands can navigate a …

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