Month: January 2020

ryan sweeney interview

Mastering Social Media Analytics: An Interview with Ryan Sweeney of Ignite Social Media

Ryan Sweeney is the Director of Analytics at Ignite Social Media and has been in the industry of social analytics since “before the major networks released official analytics platforms.” That means he’s more than equipped to lead a workshop at this year’s Social Media Strategies Summit in San Francisco titled “Insights with Impact: Maximize the Value of …

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Beyond KPIs: Measuring Success on Social Media, Learning from Your Analytics and Reaching Your Social Media Goals: An Interview with Loïc Bommersbach of CERN

Loïc Bommersbach is the Social Media Manager for CERN, the world’s largest particle physics laboratory. With over 2.5 million followers on Twitter, nearly 700,000 fans on Facebook and more than 450,000 followers on Instagram, Loïc works to reach a large audience all while staying true to CERN’s ideals and values. As social media stands today, …

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Allison Kruse Interview

Creating a Successful Recruitment Marketing Content Roadmap: An Interview with Allison Kruse of Kforce

Allison Kruse is the Director of Content and Social Media at Kforce, a professional staffing and solutions firm that focuses on areas of Technology and Finance and Accounting. She develops and executes Kforce’s content, social media, and corporate and employer branding. Additionally, she’s responsible for Kforce’s employee advocacy program and the firm’s social media strategic framework. …

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Tapping into Consumer Needs to Build a Modern-Day Content Strategy: An Interview with Alyssa Santoli of Vitamix

Alyssa Santoli is the Manager of PR and social media at Vitamix and has over 10 years experience in social and digital marketing. She has brought insight from many different industries to her current role at Vitamix, including social and content marketing experience from her time spent in the finance industry. She is currently strengthening …

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The Art & Science of Recruitment Marketing: An Interview with Adriana Kevill of Recruitics

Adriana is the Senior Vice President of Marketing at Recruitics and has an extensive background in Marketing and Digital Strategies, with a focus on Recruitment Marketing. She also has a thorough understanding of different cultures and international business from her time spent in the localization industry. We had the opportunity to ask Adriana a few …

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