It’s that time of year! Trend pieces are starting to pop up all over — what clothes are going to be popular next year, the type of shows Netflix will release, election cycle predictions — and it’s the same in the marketing world, as well. Content marketing is an interesting industry, where certain values always …
4 Major Content Marketing Trends for 2020 and How to Prepare Read More »
In just a few short weeks, a team from Brandpoint will be making the trip down to San Diego for this year’s PRSA International Conference. The group of four will be running a table (booth 67!), attending sessions and even hosting a cocktail party. (Keep reading for more details on that get-together.) For those of …
A while back, the business catchphrase of the moment was CX, or customer experience. It’s shorthand for how customers experience your business, from how they first learn about it to interaction, transaction and finally conclusion. You can’t overstate its importance. CX is vital to a business’s bottom line, whatever type of business you’re in. Ensuring …
Does Employee Satisfaction Affect Customer Satisfaction? Read More »
Autumn Olson is the HR Manager at Brandpoint and has been working in Human Resources since 2011. She received her Bachelor of Science degree in Human Resources Management from Metropolitan State University in St. Paul, Minnesota. If you’re applying for a new job, but want to do a bit of research on the company …
Improving Your Glassdoor Rating: The Do’s and Don’ts of Encouraging Employee Reviews Read More »
Liz Koenig is the Social Strategist for IBM Research. She’s been with IBM for over four years, where she is responsible for the development, measurement and execution of the brand’s social media content strategies. Her resume also includes high-level social media positions at Merkle and eBay, as well as a Guinness Book of World Records title. …