Month: October 2019

PRSA ICON 2019

PRSA International Conference: An Interview with Kristi Marquardt and Annette Albrecht of Brandpoint

In just a few short weeks, a team from Brandpoint will be making the trip down to San Diego for this year’s PRSA International Conference. The group of four will be running a table (booth 67!), attending sessions and even hosting a cocktail party. (Keep reading for more details on that get-together.) For those of …

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employee satisfaction vs customer satisfaction

Does Employee Satisfaction Affect Customer Satisfaction?

A while back, the business catchphrase of the moment was CX, or customer experience. It’s shorthand for how customers experience your business, from how they first learn about it to interaction, transaction and finally conclusion. You can’t overstate its importance. CX is vital to a business’s bottom line, whatever type of business you’re in. Ensuring …

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Glassdoor Reviews

Improving Your Glassdoor Rating: The Do’s and Don’ts of Encouraging Employee Reviews

Autumn Olson is the HR Manager at Brandpoint and has been working in Human Resources since 2011. She received her Bachelor of Science degree in Human Resources Management from Metropolitan State University in St. Paul, Minnesota.     If you’re applying for a new job, but want to do a bit of research on the company …

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Liz Koenig IBM Research

Building Great Content on Complicated Subjects: An Interview with Liz Koenig of IBM Research

Liz Koenig is the Social Strategist for IBM Research. She’s been with IBM for over four years, where she is responsible for the development, measurement and execution of the brand’s social media content strategies. Her resume also includes high-level social media positions at Merkle and eBay, as well as a Guinness Book of World Records title. …

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