Month: July 2019

How to market your business while attending an event

How to Market Your Business While Attending an Event or Trade Show [Printable Checklist]

Picture this. You just got out of a meeting with your boss who gave you the news that you were approved to attend a conference or a trade show. Amazing news, right? Getting the green light to go to a conference isn’t always easy — budget, timing and buy-in from leadership all need to align …

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2019 Video Marketing Statistics

Video Marketing Statistics You Should Care About in 2019

“People have said that video is the future of marketing for the past five years … and it’s still the case. You’re not behind,” said Arik Hanson, a social media strategist and solopreneur from ACH, at the most recent PRSA Digital Storytelling Workshop. I hate to break it to you, but video content and marketing are becoming …

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5 Ways to Align Sales and Marketing While Working an Event or Conference

As Marketo put it, sales and marketing are two different planets orbiting the same sun. Sales and marketing often have different goals, different understandings of roles and different objectives, making it quite difficult for unity between the two. At the same time, they are working toward the same overall business goal. It doesn’t make sense to have …

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