Month: June 2019

Marketing for Financial Services Infographic

Study: The State of Content Marketing for Financial Services in 2019 [INFOGRAPHIC]

Content marketing for financial services has a reputation for being a challenging job. Between the task of making a complicated subject matter easy to understand and staying up to date on strict guidelines within the sector, marketers have a lot to keep in mind when creating their strategies. However, as content marketing itself evolves, we’re …

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What Did You Miss From the 2019 Minnesota PRSA Digital Storytelling Workshop?

Minnesota PRSA is a chapter of the Public Relations Society of America (PRSA). Each year, Minnesota PRSA hosts a half-day workshop for public relations and marketing professionals to network, hear from other professionals in the industry and learn about what other companies are doing in the world of PR and Marketing. Each year, there is a …

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sponsored content examples

14 Examples of Sponsored Content: Best Illustrations of the Growing Paid Media Strategy

People don’t like advertisements; there’s even research to back it up. According to the Advertising Association in December 2018, public favorability of ads have hit a new low. Consumers are increasingly bombarded by ads and are averse to messaging that they deem unhelpful. It’s for this reason that content marketing, particularly sponsored content, is quickly becoming the most …

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Branded Video Distribution

How to Distribute Your Branded Video Content with the PESO Model

You’ve written the perfect script, targeted your audience and decided the message you want to share with them, filmed take after take, and now, after hours of editing, you finally find yourself with a perfectly crafted video. So, now what? Creating branded videos is a huge element to any content marketing strategy, but knowing what …

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