Month: March 2019

How Does Content Marketing Drive Sales?

More businesses are focusing on content marketing as a crucial component to driving sales. In the 2019 Content Marketing Institute and Marketing Profs B2B report, organizations are increasing their spending on content marketing, with the biggest increase in content creation. In that same report, 72 percent of the “most successful” organization measure their content marketing …

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How to Develop a Budget for Product Launch Content Using the PESO Media Model

The PESO model is a powerful way to integrate PR and marketing strategies to reach and convert your audience at every channel and every stage of the sales funnel. While the PESO model is often applied to higher level marketing activities and campaigns, it can also be executed for much more granular efforts such as …

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