Month: February 2019

creating sales and marketing alignment

The Customer Journey as the Path to Creating B2B Sales and Marketing Alignment

I still remember my orientation from one of my first B2B sales jobs. I was brought to my hulking, World War II-era, desk that had nothing on it besides a telephone and a few office supplies. After my 30-minute orientation, my new boss wished me luck and I thought, “I’ll need it!” as I considered how to get started. I was essentially now head of marketing and sales …

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10 Proven MAT Release Writing Tips

The MAT release is a tried-and-true paid media tactic to build brand awareness and secure quality media placements without pitching a single editor. By getting your brand-sponsored article featured in print and/or digital newspapers, you can reach a new, massive audience. And newspaper editors get high-quality content to fill their editorial calendars. The challenge is to create …

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