February 2019

The Customer Journey as the Path to Creating B2B Sales and Marketing Alignment

I still remember my orientation from one of my first B2B sales jobs. I was brought to my hulking, World War II-era, desk that had nothing on it besides a telephone and a few office supplies. After my 30-minute orientation, my new boss wished me luck and I thought, “I’ll need it!” as I considered how to get started. I was essentially now head of marketing and sales …

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10 Proven MAT Release Writing Tips

Content Promotion / By Valerie Turgeon

The MAT release is a tried-and-true paid media tactic to build brand awareness and secure quality media placements without pitching a single editor. By getting your brand-sponsored article featured in print and/or digital newspapers, you can reach a new, massive audience. And newspaper editors get high-quality content to fill their editorial calendars. The challenge is to create …

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How to Avoid the Hard-Sell in Your Sponsored Content

Content Promotion / By Valerie Turgeon

One of the first things you probably learned as a PR major in college was the fundamentals of a press release. It’s a core component of public relations to release important news and earn potential media coverage after it hits the newswire. However, as more content is published to the web and more pitches are …

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