Month: January 2019

How to write a call to action in marketing that converts

How to Write an Effective Call-to-Action that Converts

As a marketer, it’s your job to provide a clear direction in your content so users have a smooth, easy experience and know exactly what actions to take. A call-to-action (CTA), assists with this process. CTAs guide users to their desired destination, which most commonly includes the following actions: Downloading content Sharing content on social …

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3-ways-content-fuels-online-reputation-management-strategy

3 Ways Content Fuels Your Online Reputation Management Strategy

The internet is a blessing and a curse for businesses. A brand’s reputation is vulnerable to waves of user-generated content that didn’t exist before the web. Blogs and review websites may be flooded with customer experience stories that are misleading, inaccurate and damaging. Today, articles are curated in Google’s infinite index and linked to in web pages …

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