Month: October 2018

2018-prsa-international-conference-austin

Themes of Integrity and Ethics Dominate 2018 PRSA International Conference

“Public Relations is the conscience of an organization,” said Del Galloway in his acceptance speech after receiving the Gold Anvil award at the 2018 PRSA International Conference. Mr. Galloway’s comments resonated with me because they perfectly capture PR’s evolution in today’s fragmented media and political landscape. Managing reputations and influencing public opinion is hard enough …

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3 Ways to Build Your Content Team

Thinking about building or restructuring your marketing team to focus on content strategy, development and creation? The 2019 Content Marketing B2B report shows that the second most common area where marketers have increased their spending is on content marketing staff. Whether you’re already executing a content strategy or need to create one, these three tactics for building a team will …

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