Month: September 2018

how-to-improve-google-ads-quality-score-with-better-content

How to Improve Your Google Ads Quality Score With Better Content

People don’t like ads. A quarter of online ad views are fraudulent, and ad-blocking software prevents brands from reaching parts of their audience. Google’s Ad campaigns are a great solution to cut through the digital noise and target the people who are already searching for answers relevant to your brand. However, it can be tricky …

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How an Ice Cream Brand is Changing the World: An Interview with Jay Tandan of Ben & Jerry’s

Jay Tandan began working at Ben & Jerry’s in 2009 as a shift lead, then as a social mission intern, and then worked his way into marketing in 2013. Now, as U.S. Digital Marketing Manager, he works to reach an ice cream–loving audience through digital mediums, while also helping to drive change through Ben & …

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