People don’t like ads. A quarter of online ad views are fraudulent, and ad-blocking software prevents brands from reaching parts of their audience. Google’s Ad campaigns are a great solution to cut through the digital noise and target the people who are already searching for answers relevant to your brand. However, it can be tricky …
How to Improve Your Google Ads Quality Score With Better Content Read More »
At Content Marketing World 2018, we reunited with Joe Pulizzi, we were inspired to buy a mystery box and we worried for a second that the building might burn down. Despite the exciting moments and communal inside jokes, we learned A TON. With 10+ sessions to choose from on each breakout track, CMWorld feels like a …
Content Marketing World 2018: Key Trends and Takeaways Read More »
Jay Tandan began working at Ben & Jerry’s in 2009 as a shift lead, then as a social mission intern, and then worked his way into marketing in 2013. Now, as U.S. Digital Marketing Manager, he works to reach an ice cream–loving audience through digital mediums, while also helping to drive change through Ben & …