August 2018

How Intel Became a Tech Leader on Social Media: An Interview with Scott Jaworski

From VR to shooting star drones to self-driving vehicles, Intel is more than a PC company. Scott Jaworski, Director of Global Social Media at Intel, is tasked with managing the tech company’s social media footprint that spans 130 social channels and more than 70 million fans. Scott gives us an inside look at Intel’s social …

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How to Structure the Perfect Content Creation Team

Digital Marketing / By Valerie Turgeon

Is your organization ready to develop its content marketing efforts? Building an internal team is an excellent place to start. (And if you’re still looking for ways to convince stakeholders to invest more in content marketing, here are a few tips.) However, it can be challenging to build a content creation team from scratch or improve …

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What is E-A-T and How Can It Improve the Credibility & Quality of Your Content?

Digital Marketing / By Valerie Turgeon

In late 2015, Google released the 160-page Search Quality Evaluator Guidelines. In addition to links and RankBrain, we learned that content is among the top three page-quality factors according to Google. This document also states that demonstrating a high level of expertise, authoritativeness and trustworthiness (E-A-T) is one of the most important characteristics of high-quality content. Then …

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6 Ways to Optimize Content for Voice Search

Digital Marketing / By Guest Blog

Virtual assistants are continuously improving on their abilities to understand voice commands and respond to them with accuracy and comprehensiveness. Consequently, voice search is becoming more accessible; its use is growing steadily. Android reports that 1 in 5 searches on mobile in the U.S. are voice searches and it’s expected that by 2019, 67 million …

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9 Rules for Establishing Credibility and E-A-T in Your Content

Digital Marketing / By Valerie Turgeon

Content marketing provides so many benefits. But increasingly, the quality of a brand’s digital content can make or break the credibility of your entire business. In a study conducted by the Content Marketing Institute and Smart Brief, the majority of decision-makers have no preference about where they get their information, as long as the information is …

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Video Marketing: 7 Tips for Writing a Great Video Script

Digital Marketing / By Wendy Webb

When given the choice between content like blog posts, infographics, social media posts, among others, survey respondents in HubSpot’s Content Trends Report said they are most likely to pay the closest attention to videos. They also chose videos as the no. 1 piece of content that they want to see more of from marketers. There are a lot more …

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