Month: August 2018

How Intel Became a Tech Leader on Social Media: An Interview with Scott Jaworski

From VR to shooting star drones to self-driving vehicles, Intel is more than a PC company. Scott Jaworski, Director of Global Social Media at Intel, is tasked with managing the tech company’s social media footprint that spans 130 social channels and more than 70 million fans. Scott gives us an inside look at Intel’s social …

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Storytelling & Career Building: An Interview with Carissa Lapura of McKesson

Carissa Lapura is Senior Marketing Manager and Storyteller at McKesson, a healthcare and pharmaceutical distribution company. Prior, she worked in several marketing roles for Microsoft. Carissa talks to us about the transition from tech to healthcare, how she finds creative inspiration and what being a marketing storyteller means to her. To start out, what is …

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What is E-A-T and How Can It Improve the Credibility & Quality of Your Content?

In late 2015, Google released the 160-page Search Quality Evaluator Guidelines. In addition to links and RankBrain, we learned that content is among the top three page-quality factors according to Google. This document also states that demonstrating a high level of expertise, authoritativeness and trustworthiness (E-A-T) is one of the most important characteristics of high-quality content. Then …

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9 Rules for Establishing Credibility and E-A-T in Your Content

Content marketing provides so many benefits. But increasingly, the quality of a brand’s digital content can make or break the credibility of your entire business. In a study conducted by the Content Marketing Institute and Smart Brief, the majority of decision-makers have no preference about where they get their information, as long as the information is …

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The Impact of Social Selling: An Interview With Jennifer Janowski of GE Healthcare

Jennifer Janowski is Segment Leader of Women’s Health Ultrasound for GE Healthcare. She is a long-term GE employee with roles in marketing and product management. Jennifer was also part of one of the GE Leadership Programs and has taken on leadership roles with GE’s People with Disabilities Network. “GE has obviously changed dramatically since I …

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Video Marketing: 7 Tips for Writing a Great Video Script

When given the choice between content like blog posts, infographics, social media posts, among others, survey respondents in HubSpot’s Content Trends Report said they are most likely to pay the closest attention to videos. They also chose videos as the no. 1 piece of content that they want to see more of from marketers. There are a lot more …

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