Month: July 2018

How Grubhub Plans & Creates Social Media Content: An Interview with Mallorie Rosenbluth

Mallorie Rosenbluth is the Head of Social Media at Grubhub, a food delivery service that allows consumers to order from their favorite restaurants and get it delivered right to their doors. With a decade of in-house agency experience, Mallorie has held a variety of food-related marketing roles and was a recipient of the Social Media …

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Establishing Trust with Earned Media: How to Write a Personalized Pitch

One of the biggest challenges that PR professionals and marketers face is the competition for attention online. There’s so much content available, it’s tough to lead relevant audiences to your clients’ content. In addition, consumer skepticism of content is rising. Edelman’s Global Trust Barometer Report found that the U.S. experienced the largest “extreme” decrease in …

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Case-Study-Template

Case Study Template: How to Share Your Company’s Success & Win Business

Case studies are a must-have in any business’s content marketing library. They provide proof to potential customers that your company can help solve their problems. The format you choose and the content you include in a case study could make or break its success. In this post, we cover the basics of a case study …

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