July 2018

Establishing Trust with Earned Media: How to Write a Personalized Pitch

One of the biggest challenges that PR professionals and marketers face is the competition for attention online. There’s so much content available, it’s tough to lead relevant audiences to your clients’ content. In addition, consumer skepticism of content is rising. Edelman’s Global Trust Barometer Report found that the U.S. experienced the largest “extreme” decrease in …

Establishing Trust with Earned Media: How to Write a Personalized Pitch Read More »

Case Study Template: How to Share Your Company’s Success & Win Business

Digital Marketing / By Valerie Turgeon

Case studies are a must-have in any business’s content marketing library. They provide proof to potential customers that your company can help solve their problems. The format you choose and the content you include in a case study could make or break its success. In this post, we cover the basics of a case study …

Case Study Template: How to Share Your Company’s Success & Win Business Read More »

Creating a Content Strategy That Booms But Never Bombs

Digital Marketing / By Chris Schafer

You might publish blog posts, send emails and publish social media posts. But do you have a content strategy that supports it? A content marketing practice without a strategy is reduced to a stream of individual pieces that fail to capitalize on their greater potential to help generate results for your business. But with so …

Creating a Content Strategy That Booms But Never Bombs Read More »