While marketers spend most of their workday on a desktop computer, many of the people they’re marketing to are consuming those messages on different devices. According to Pew Research, one in five American adults are “smartphone-only” internet users — meaning they own a smartphone, but do not have traditional broadband service. And in 2017, mobile devices accounted …
We’ve been recognized by Clutch as a leading content marketing agency in the past, but we are excited for our newest Clutch accolade: top content marketing agency in Minneapolis. There’s no doubt that the Twin Cities is a special place to live and work. We share the same roads during our commutes every day with …
Brandpoint Featured as a Top Content Marketing Agency in Minneapolis Read More »
The content (or marketing) angle is your brand’s unique perspective or opinion. Your content angle sets the tone for the entire piece and sets you apart from other organizations covering the same topic. It’s not what you say, but how you say it. That’s the essence of content marketing — finding a unique way to …
Why The Content Angle Matters and How To Evaluate It Read More »
Rebecca Lieb is one of the most seasoned and highly respected content strategists, researchers and analysts in the marketing and PR world. She’s got a stunning resume including the Altimeter Group and Econsultancy, and is a founding partner and analyst at Kaleido Insights, a research and advisory firm based in New York City. She’s written …
Why There Is No Marketing Without Good Content: An Interview with Rebecca Lieb Read More »
You know the old saying about how if you put enough monkeys on enough typewriters you’ll eventually get Shakespeare? It might take several million years and several million monkeys, but eventually they’ll accidentally hammer out a relevant page. Content writing involves a lot more than hitting random keys on the keyboard and hoping for a …
How Marketers Use Artificial Intelligence to Create Personalized Experiences Read More »
Customers are the heart of any business. But you can’t get a customer without capturing them as a lead first. Demand generation and lead generation are marketing activities that help with this process. In this post, we’ll describe the difference between demand and lead generation, and what kind of content to create for each. The …
Lead Generation vs. Demand Generation (and How to Develop Content for Both) Read More »