Month: June 2018

Why There Is No Marketing Without Good Content: An Interview with Rebecca Lieb

Rebecca Lieb is one of the most seasoned and highly respected content strategists, researchers and analysts in the marketing and PR world. She’s got a stunning resume including the Altimeter Group and Econsultancy, and is a founding partner and analyst at Kaleido Insights, a research and advisory firm based in New York City. She’s written …

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How Marketers Use Artificial Intelligence to Create Personalized Experiences

You know the old saying about how if you put enough monkeys on enough typewriters you’ll eventually get Shakespeare? It might take several million years and several million monkeys, but eventually they’ll accidentally hammer out a relevant page. Content writing involves a lot more than hitting random keys on the keyboard and hoping for a …

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Face-Off: Lead Generation vs. Demand Generation

Lead Generation vs. Demand Generation (and How to Develop Content for Both)

Customers are the heart of any business. But you can’t get a customer without capturing them as a lead first. Demand generation and lead generation are marketing activities that help with this process. In this post, we’ll describe the difference between demand and lead generation, and what kind of content to create for each. The …

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