It can feel exciting to see a good open rate on a marketing email. It could mean a few things: The email has an effective subject line Your audience is engaged and interested Or, perhaps you delivered your email at the perfect time Time to celebrate, right? Well, maybe not. Just because an email was …
3 Reasons Why Open Rate is a Poor Email Marketing Benchmark Read More »
You probably recognize Michael Brenner from … well … pretty much everywhere. He’s the CEO of the Marketing Insider Group, has had an extremely successful career as a speaker and as a marketing strategist and consultant and even as an author. He’s a really sharp guy and it was really fun to get a chance …
Building a Content Marketing Program From Scratch with Michael Brenner Read More »
Banner ads. Pop-up ads. Google ads. We understand they help keep much of the Internet free, but ads are kind of the worst. Unless you’re brilliant like Post-It, ads are one-dimensional, not dynamic and almost exclusively used to sell us stuff, which nobody wants. The average click-through rate of display ads across all formats and placements is a shockingly …
Why Content Discovery Platforms are a Smart Native Advertising Tactic Read More »
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