Month: May 2018

Building a Content Marketing Program From Scratch with Michael Brenner

You probably recognize Michael Brenner from … well … pretty much everywhere. He’s the CEO of the Marketing Insider Group, has had an extremely successful career as a speaker and as a marketing strategist and consultant and even as an author. He’s a really sharp guy and it was really fun to get a chance …

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Content-Discovery-Platforms_Native-Advertising

Why Content Discovery Platforms are a Smart Native Advertising Tactic

Banner ads. Pop-up ads. Google ads. We understand they help keep much of the Internet free, but ads are kind of the worst. Unless you’re brilliant like Post-It, ads are one-dimensional, not dynamic and almost exclusively used to sell us stuff, which nobody wants. The average click-through rate of display ads across all formats and placements is a shockingly …

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