Month: May 2018

Are You a Poodle or Pit Bull? Insight For Discovering Brand Voice

When you think of your brand’s voice, do you draw a blank? Do words like innovative yet approachable come to mind? These types of generic descriptors might sound nice, but really don’t tell you much about the brand. After all, they could apply to virtually any organization! Target is innovative yet approachable. Walmart is innovative …

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Study: The State of Content Marketing for Financial Services [INFOGRAPHIC]

Financial service brands face unique roadblocks when it comes to content marketing. Not only do they face strict guidelines and complex subject matter, making it tougher to connect with their audience, but the industry has been drastically changing. The Wall Street Journal reported that more bank branches closed last year than ever before. More customers …

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11 Top Social Media Monitoring Tools for PR and Marketing Pros

Most of the common social media platforms today provide brands with a few ways to monitor their audience and track data. It might seem like enough, but using social media monitoring and tracking tools will give you access to a new set of actions, insights and information about your audience. Hootsuite, BuzzSumo, Sprout Social and TweetDeck are …

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The Flops and Successes of Shock Advertising - Brandpoint Blog Image

The Flops and Successes of Shock Advertising

Shock advertising (also known as “shockvertising”) uses taboo subjects and societal issues that we typically ignore to intentionally attract widespread attention and trigger a strong reaction. The result is a buzzworthy ad that generates more memorable brand awareness. Take the infamous ASPCA commercial, for example. You know the one. A slideshow of sad-looking puppies and kittens …

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native advertising and sponsored content digital panel

Native Advertising and Sponsored Content: Digital Panel Summary and Highlights

On Wednesday, April 25, we hosted a digital panel discussing native advertising and sponsored content in great detail. The panelists represented two of the biggest names in print and digital media publishing, GateHouse Media and TownNews. This blog is a summary of the conversation, including our favorite highlights. Questions How do you and your organization …

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