When you think of your brand’s voice, do you draw a blank? Do words like innovative yet approachable come to mind? These types of generic descriptors might sound nice, but really don’t tell you much about the brand. After all, they could apply to virtually any organization! Target is innovative yet approachable. Walmart is innovative …
Are You a Poodle or Pit Bull? Insight For Discovering Brand Voice Read More »
On average, content marketers use 17 tools to help them do their job. And with more than 5,000 tools available, it can be overwhelming to know what tool is the best for your team and your marketing goals. When it comes to social media, the right tools can make a huge difference in the time …
Financial service brands face unique roadblocks when it comes to content marketing. Not only do they face strict guidelines and complex subject matter, making it tougher to connect with their audience, but the industry has been drastically changing. The Wall Street Journal reported that more bank branches closed last year than ever before. More customers …
Study: The State of Content Marketing for Financial Services [INFOGRAPHIC] Read More »
Marketing is hard. Social media has been around for over a decade. The term content marketing has been around for longer than that. Marketing itself has existed ever since there have been things to market. So why is it still such a sticky concept for so many organizations? Why does there seem to be so …
When I subscribed to Moz’s email newsletters some time ago, I was surprised to see that they send emails with full blog posts. Here’s an example: Of all the marketing emails I receive in my work and personal inboxes, I rarely see blog posts in this format. Usually, there’s a short description of the blog …
The Full-Length Blog Email Experiment: What We Learned Read More »
Most of the common social media platforms today provide brands with a few ways to monitor their audience and track data. It might seem like enough, but using social media monitoring and tracking tools will give you access to a new set of actions, insights and information about your audience. Hootsuite, BuzzSumo, Sprout Social and TweetDeck are …
11 Top Social Media Monitoring Tools for PR and Marketing Pros Read More »
Shock advertising (also known as “shockvertising”) uses taboo subjects and societal issues that we typically ignore to intentionally attract widespread attention and trigger a strong reaction. The result is a buzzworthy ad that generates more memorable brand awareness. Take the infamous ASPCA commercial, for example. You know the one. A slideshow of sad-looking puppies and kittens …
On Wednesday, April 25, we hosted a digital panel discussing native advertising and sponsored content in great detail. The panelists represented two of the biggest names in print and digital media publishing, GateHouse Media and TownNews. This blog is a summary of the conversation, including our favorite highlights. Questions How do you and your organization …
Native Advertising and Sponsored Content: Digital Panel Summary and Highlights Read More »