It’s been a tough decade for data security. The five biggest data breaches (in terms of customers affected) have happened in the last 10 years, according to CSO. I suppose it shouldn’t surprise us that in this digital age where we can give out personal information so freely, those who wish to use that data …
It’s estimated that there are 40-60 billion Google searches in the U.S. each month (and the experts at Moz estimate that this number is actually low). That’s a lot of searches, and your business has the opportunity to answer those questions and prove your expertise to potential customers with search engine marketing (SEM). Focusing on your brand’s SEM strategy …
SEO Vs. PPC: A Breakdown of Search Engine Marketing Read More »
As a content strategist who is accountable for producing large amounts of content, you want to be able to quickly locate and access what you’re currently working on — or to be able to easily reference old content on a moment’s notice. Invariably, all your content will end up somewhere. But at some point, these …
Guest blog by Levi Olmstead of G2 Crowd Content marketing, which relies on attracting customers by providing useful and relevant information, is a great way to build an audience and help move prospects through the sales cycle as they turn into customers. Unfortunately, some content creators are limiting themselves to content they’ve created themselves. There’s another …
How to Use Online Customer Reviews in Your Content Marketing Read More »
While working for a PR agency, Sam Richter stumbled into his first speech, teaching his co-workers about how to use Google (in its very early years) to help their sales process. A few years later, he began his professional speaking career. He’s now one of the most sought-after sales and business keynote speakers, a best-selling …
How to Re-Personalize Your Marketing Using Impersonal Data with Sam Richter Read More »
We’ve spent some time exploring the challenges that financial brands face with content marketing and SEO. So, what does good financial content actually look like? From a money transfer app to loan and credit services to insurance, these financial organizations are creating content that is truly valuable for their audience. These brands understand the importance …
Financial Service Brands Winning with Content Marketing Read More »
When discussing content marketing campaigns with clients, we frequently get the question “Aren’t eBooks and whitepapers basically the same thing?” The confusion is understandable — both forms of content work on your behalf to provide valuable information to your customers, generate leads and work to build trust and loyalty in your brand. And both are …
All the pieces are in place for your content strategy. But what’s next? Too often, marketing teams spend time and money putting together a strategy, only to let it sit on their desktops and collect virtual dust. While there is a ton of focus in our industry around developing a strategy, a lot of marketers …