Mark Twain once quipped that you should never let the truth get in the way of a good story. He’d clearly never had to deal with stingy FDA regulations, HIPAA restrictions and other compliance issues. For healthcare and pharma companies, it seems like even simple emails must be sent over to legal for review. And …
2018 Social Media Trends for Healthcare and Pharma Companies Read More »
We work every day with content marketers across the country and have seen first hand just how much work goes into producing a single piece of quality content. But some of the most important work happens once the content is published. Measuring content marketing performance helps you understand the impact of your content. And when …
Technology, regulation and rising expectations are giving financial service marketers more than a few headaches. And their finance customers and clients are relying more on technology and search engines than branch locations when it comes to answering key financial questions. On average, marketers of financial services dedicate nearly half of their website budgets to SEO, …
As a successful Minnesota entrepreneur, Scott Litman — along with longtime business partner Dan Mallin — has built five companies and founded MN Cup, the largest statewide startup competition in the entire country. In their most recent venture, Equals 3, Scott and Dan created Lucy, an AI-powered companion for marketers. They seek to “democratize data” …
Scott Litman of Equals 3 Democratizes Marketing Data with AI Read More »
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