Month: March 2018

great content unfair advantage

How Great Content is Your Unfair Advantage with Paul Selway

Talk about a career arc. Paul Selway got his start working in technology for England’s Ministry of Defense (or rather “Defence”) before diving into the world of sales and management consulting. In 2008, he and James Smale founded Redpath Consulting, a full-service Salesforce and Pardot consulting and implementation company based in Minneapolis. He chatted with …

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native advertising and sponsored content digital panel

Native Advertising and Sponsored Content in 2018 and Beyond [DIGITAL PANEL]

A year ago, The Atlantic said 60 percent of their revenue came from sponsored content. Native advertising and sponsored content are an intersection of several marketing, advertising and PR disciplines. While they’re a relatively new practice in the digital world, they have already transformed the way brands reach their audiences, supercharge brand awareness and drive …

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Digital Marketing that Matters with Juntae DeLane

Juntae DeLane is a busy guy. He’s the founder of the Digital Branding Institute and speaks frequently at digital marketing conferences around the world, helping organizations and audiences understand the nuances and strategies behind good digital branding. And on top of that, he’s the senior digital brand manager for the University of Southern California. We …

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content strategy and design with michael metts

Why Content Strategy and Design Go Hand-In-Hand – An Interview with Michael Metts

Headshot by Mike Ross. “If you can’t beat ’em, join ’em.” After studying photojournalism, Michael Metts had trouble landing a job at a newspaper. So he decided to “join the industry that killed the one I loved” and began building websites and apps. Now he’s a Senior UX Designer at The Nerdery, a custom software …

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financial service marketers content marketing

3 Ways Financial Marketers Create Value with Content

Content marketing has seen a meteoric rise in recent years. It’s pacing to be a $300 billion industry by the end of 2019 and, by most measures, will take over marketing completely. Despite its sought-after results (increased web traffic, leads and ultimately sales), content marketing is not a one-size-fits-all solution and can look different for …

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