In a digital world saturated with content, visual assets can help you stand out from your competitors. Articles with images get 94 percent more views. It seems rare nowadays that we see digital content without some sort of image — even if it’s just a stock photo. When distributing sponsored content or a MAT Release, …
Break the Stock Photo Monotony: 2018 Visual Trends Read More »
Technical search engine optimization (SEO) is a crucial component of content marketing. You could have the best content in the world, but if your website is structurally deficient, it could hurt your overall SEO performance and decrease the chance of people finding your website. Technical SEO addresses the issues that prevent your pages from getting crawled, …
Technical SEO: How to Improve Page Speed to Boost Search Rankings Read More »
Before heading the marketing department at Minneapolis-based Deluxe Corp., Amanda Brinkman was an account executive at a couple of local Twin Cities ad firms. But even as early as high school, she had big aspirations to use branding to make the world a better place. Now, as Deluxe’s Chief Brand and Communications Officer and co-host …
How to Scale a Big Idea and Make a Difference – An Interview with Amanda Brinkman Read More »
Search engine optimization (SEO) boosts your visibility to search engines, which could catch the attention of potential clients and make your brand more likely to appear in search results. It could also improve your online credibility, which is critical in our increasingly digital world. As a marketer, you may be focused on SEO best practices …
More/better/higher content engagement. It’s one of our favorite success metrics when it comes to content marketing. However, engagement is a broad term. Without defining it, finding specific ways to measure and improve engagement can be maddening. It turns out that there are LOTS of forms of engagement and they’re not all created equal. In this …
It seems like just yesterday when everyone was first creating their Facebook profiles. Around that same time, in 2006, Laura Malm joined our writing team. Laura worked primarily on MAT releases — paid feature articles that are placed in newspapers to complement staff-written content. At the time, it was the bread and butter of Brandpoint’s …
Brandpoint Evolution: A Writer’s Digital Journey [VIDEO] Read More »
Native advertising — or ads designed to mimic the look and feel of editorial content — is an important practice for publishers trying to engage today’s savvy, ad-blocking web users. Poynter suggests that though estimates vary, “spending on native ads has passed revenue from other forms of digital display in 2017 and that the gap will widen …
The FTC’s Native Advertising Guidelines at a Glance Read More »
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