Month: February 2018

Common-Fixes-to-Improve-Page-Speed-and-SEO

Technical SEO: How to Improve Page Speed to Boost Search Rankings

Technical search engine optimization (SEO) is a crucial component of content marketing. You could have the best content in the world, but if your website is structurally deficient, it could hurt your overall SEO performance and decrease the chance of people finding your website. Technical SEO addresses the issues that prevent your pages from getting crawled, …

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amanda-brinkman

How to Scale a Big Idea and Make a Difference – An Interview with Amanda Brinkman

Before heading the marketing department at Minneapolis-based Deluxe Corp., Amanda Brinkman was an account executive at a couple of local Twin Cities ad firms. But even as early as high school, she had big aspirations to use branding to make the world a better place. Now, as Deluxe’s Chief Brand and Communications Officer and co-host …

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Brandpoint Evolution: A Writer’s Digital Journey [VIDEO]

It seems like just yesterday when everyone was first creating their Facebook profiles. Around that same time, in 2006, Laura Malm joined our writing team. Laura worked primarily on MAT releases — paid feature articles that are placed in newspapers to complement staff-written content. At the time, it was the bread and butter of Brandpoint’s …

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FTC-Native-Advertising-Guidelines-at-a-Glance

The FTC’s Native Advertising Guidelines at a Glance

Native advertising — or ads designed to mimic the look and feel of editorial content — is an important practice for publishers trying to engage today’s savvy, ad-blocking web users. Poynter suggests that though estimates vary, “spending on native ads has passed revenue from other forms of digital display in 2017 and that the gap will widen …

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