Break the Stock Photo Monotony: 2018 Visual Trends

In a digital world saturated with content, visual assets can help you stand out from your competitors. Articles with images get 94 percent more views. It seems rare nowadays that we see digital content without some sort of image — even if it’s just a stock photo. When distributing sponsored content or a MAT Release, […]

The FTC’s Native Advertising Guidelines at a Glance

Native advertising — or ads designed to mimic the look and feel of editorial content — is an important practice for publishers trying to engage today’s savvy, ad-blocking web users. Poynter suggests that though estimates vary, “spending on native ads has passed revenue from other forms of digital display in 2017 and that the gap will widen […]