Month: February 2018

content-marketing-operating-system-audience

Content Marketing Operating System Part 3: Understanding Target Audience

So now, we get to one of most critical (and misunderstood) aspects of content marketing: your audience. This Ann Handley quote is a great mindset for us to have when we think of our audience. “Will our audience thank us for the content that we are creating? To be strong in our audience component, we …

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content-marketing-operating-system-strategy

Content Marketing Operating System Part 4: Developing a Strategy

To be strong in your strategy component, you need to have a written strategy. So only about 40 percent of B2C marketers and 37 percent of B2B marketers have a documented content strategy. The fundamental purpose of your content marketing strategy is quite simple: It’s about drawing a clear path from your business and marketing …

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content-marketing-operating-system-content

Content Marketing Operating System Part 6: Creating High-Quality Content

Finally, we get to the content itself. To have a strong content component, we need to have: An understanding of what high-quality content looks like for your audience The ability to produce it on a consistent basis Back in 2012, there were about 500,000 blog posts published every single day. Today, there’s 3.5 million blog …

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The 10-Step Plan to Get Stakeholder Buy-in on Your Content Marketing Strategy

Implementing a new content marketing strategy may make you feel like you’re Sisyphus, pushing a rock up a hill and getting crushed as it rolls back down. The rock is your strategy. The hill is your fight for recognition of that strategy. Without getting buy-in from stakeholders at the forefront of developing your strategy and …

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