If you want to tell a good digital story and truly connect with your audience, visual elements are a necessity. Visuals increase people’s willingness to read your content by 80 percent and can help communicate your message in a more memorable way. Most importantly, visuals can increase the time a user spends on your site …
How Visuals Help SEO and Boost Your Rank: Quality Content Series Part 8 Read More »
There’s been a lot written about the content production process and managing the lifecycle of your content (including this excellent Wikipedia entry). In our 22 years as a content marketing agency, we’ve been putting our content lifecycle into practice at scale. And as we’ve honed our own processes, we’ve found the best method for managing …
How to Manage the Content Lifecycle for a More Organized Process Read More »
My friend and colleague Nels wrote a great beginner’s guide to Schema.org structured data. It’s a fundamental how-to for marketers that wear many hats, including part-time webmaster. You’ll learn how to take full advantage of the real estate that search engines provide in search results. As a reminder, structured data markup (aka Schema.org markup) is a …
When it comes to nicknames, Katie Delahaye Paine’s takes the cake: The Measurement Queen. What started out as a haphazardly assembled costume of a tiara and measuring tape turned into a nickname that would define her as one of the preeminent voices in the world of public relations measurement. Katie Delahaye Paine is a data …
How to Measure Your Communications: An Interview With Katie Delahaye Paine Read More »