Month: January 2018

turn-your-content-team-into-the-a-team

Turn Your Content Marketing Team into the A-Team

Given infinite time and resources, you could try to cherry-pick and hand-assemble the perfect marketing team with exactly the right blend of complementary skills and experiences. But because content marketing is constantly evolving, you may never have the perfect team. “Do what you can, with what you have, where you are.” — Theodore Roosevelt You …

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3-Things-to-Consider-When-Budgeting-for-Content

How to Budget for Content Marketing

How much does content actually cost? It’s a simple question with a complicated answer. What we know: Content marketing is claiming a sizeable chunk of B2B marketing budgets overall. In fact, the CMI/MarketingProfs B2B content marketing study showed that B2B companies with the most success in content marketing are dedicating almost half of their total marketing budget …

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Content Freshness and Generating New Topics: Quality Content Series Part 9

At Brandpoint, we think content marketing is exciting because it never ends! Once one piece of content is created and scheduled, it’s time to work on the next one. As we continue this cycle, we’re also looking at the performance of older blogs to see how we can freshen them up. Publishing “fresh” content positively …

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How-to-Meet-Content-Deadlines

How to Meet Deadlines Without Annoying Your Marketing Team

In ye olden days of the Civil War, on the grounds of the prison yard, there were borderlines painted that prisoners could not cross or they’d be shot by snipers from the watchtowers. A deadline is literally a line that cannot be crossed. Given that literal deadlines used to have life-and-death consequences, it’s understandable why …

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