When everything is a priority, nothing is. Does that sound familiar? About a year ago, our marketing team set everything as a priority. They decided that there had to be a better process for balancing last-minute requests with maintaining a regular content publishing schedule. When adding members to the small team wasn’t a viable solution …
How to Work Smarter: Agile for Content Marketing Read More »
I first saw Arik Hanson speak at the MSP Social Media Breakfast a year ago, discussing social media “trends du jour” alongside actual trends that can be useful for brands. It’s still one of my favorite presentations I’ve seen. As a Twin Cities-area public relations whiz and solopreneur, Arik has made a career by cutting …
Content Marketing Interview Series – Arik Hanson Read More »
Given infinite time and resources, you could try to cherry-pick and hand-assemble the perfect marketing team with exactly the right blend of complementary skills and experiences. But because content marketing is constantly evolving, you may never have the perfect team. “Do what you can, with what you have, where you are.” — Theodore Roosevelt You …
Turn Your Content Marketing Team into the A-Team Read More »
How much does content actually cost? It’s a simple question with a complicated answer. What we know: Content marketing is claiming a sizeable chunk of B2B marketing budgets overall. In fact, the CMI/MarketingProfs B2B content marketing study showed that B2B companies with the most success in content marketing are dedicating almost half of their total marketing budget …
At Brandpoint, we think content marketing is exciting because it never ends! Once one piece of content is created and scheduled, it’s time to work on the next one. As we continue this cycle, we’re also looking at the performance of older blogs to see how we can freshen them up. Publishing “fresh” content positively …
Content Freshness and Generating New Topics: Quality Content Series Part 9 Read More »
In ye olden days of the Civil War, on the grounds of the prison yard, there were borderlines painted that prisoners could not cross or they’d be shot by snipers from the watchtowers. A deadline is literally a line that cannot be crossed. Given that literal deadlines used to have life-and-death consequences, it’s understandable why …
How to Meet Deadlines Without Annoying Your Marketing Team Read More »
Money makes the world go around, and if you’ve ever survived on limited funds — I’m looking at you, college years — you know how nice it is when your finances become more plentiful. And that brings us to today’s question. If money is that important, then why is it so difficult to generate customer response to …
5 Tips to Create Better Content for Financial Services Read More »
This blog is part of the ongoing interview series where we talk with marketing professionals about their career, unique perspectives on the industry and some key advice they’ve learned along the way. Allen Adamson got his start in advertising and marketing on Madison Avenue, the epicenter of the industry in the ’70s. He joined Ogilvy …
Content Marketing Interview Series – Allen Adamson Read More »