Month: October 2017

How to Be a Better Content Marketer with Joe Pulizzi and Robert Rose

This blog is part of Brandpoint’s ongoing interview series where we talk with marketing professionals about their career, unique perspectives on the industry and some key advice they’ve learned along the way. For two people who need no introduction, here’s a short introduction: Joe Pulizzi and Robert Rose are two of the preeminent names in …

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The Importance of Links: Quality Content Series Part 3

In the last post in the Quality Content Series, we showed how to achieve a high level of E-A-T (expertise, authority and trust) according to Google’s Search Quality Evaluator Guidelines. One important factor of demonstrating authority in your content is to conduct research and link to your sources. It’s like how you created a bibliography …

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Content Marketing Interview Series – Kristina Halvorson

This blog is part of Brandpoint’s ongoing interview series where we talk with marketing professionals about their career, their unique opinions about the industry and some key advice they’ve learned along the way. Understanding the nuances of content strategy is extremely difficult. Kristina Halvorson literally wrote the book on it. Kristina is one of the …

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3 Core Elements of a Content Marketing Strategy

I recently asked Joe Pulizzi, Content Marketing Institute’s founder, about how technology is shaping content marketing. His blunt response: “My advice is to get your strategy in order and then you can look at technology. No amount of tech in the world is going to help inconsistent, irrelevant content.” Content marketers are notoriously bad at …

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