In the 1996 cult classic “Scream,” the characters find themselves living out the “rules” of horror movies. The hook – that if you played by the rules, you could make it to the end of the film alive – was a fresh idea at the time. Even though Hollywood has since done it to death (pun …
This blog is part of Brandpoint’s ongoing interview series where we talk with marketing professionals about their career, unique perspectives on the industry and some key advice they’ve learned along the way. For two people who need no introduction, here’s a short introduction: Joe Pulizzi and Robert Rose are two of the preeminent names in …
How to Be a Better Content Marketer with Joe Pulizzi and Robert Rose Read More »
In the last post in the Quality Content Series, we showed how to achieve a high level of E-A-T (expertise, authority and trust) according to Google’s Search Quality Evaluator Guidelines. One important factor of demonstrating authority in your content is to conduct research and link to your sources. It’s like how you created a bibliography …
The Importance of Links: Quality Content Series Part 3 Read More »
This is the ninth year of celebrating the National Day on Writing (Friday, Oct. 20). It was founded by the National Council of Teachers of English to create attention around the importance of writing to develop literacy. The website states, “… no matter who you are, writing is part of your life. It’s how you …
This blog is part of Brandpoint’s ongoing interview series where we talk with marketing professionals about their career, their unique opinions about the industry and some key advice they’ve learned along the way. Understanding the nuances of content strategy is extremely difficult. Kristina Halvorson literally wrote the book on it. Kristina is one of the …
Content Marketing Interview Series – Kristina Halvorson Read More »
I recently asked Joe Pulizzi, Content Marketing Institute’s founder, about how technology is shaping content marketing. His blunt response: “My advice is to get your strategy in order and then you can look at technology. No amount of tech in the world is going to help inconsistent, irrelevant content.” Content marketers are notoriously bad at …
Guest post by Nick Rojas Social media is a powerful tool, especially for small- to medium-sized businesses (SMBs) that need to build awareness and target niche audiences. But starting out can be the hardest part. Here are six ways to get started on social media and grow your social presence. 1. Know your audience Before …
A Beginner’s Guide to Social Media for Small Businesses Read More »
No matter how well you know your audience, it’s practically impossible to please everyone. Readers view the quality of your content subjectively. However, search engines view your content more analytically. If you want to rank in a Google search and generate leads, then there are a few SEO quality guidelines that you just can’t argue …