This blog is part of Brandpoint’s ongoing interview series where we talk with content marketing professionals about their career, thoughts on the industry and key advice they’ve learned along the way. When Clay Collins founded Minneapolis-based Leadpages in 2013, he was a blogger living with his parents. Now, he’s grown an incredibly successful SaaS company …
What are three words to describe the personality of your brand? Go! Was it easy? If so, do those words accurately describe your brand? As marketers, it’s our job to humanize our brand as much as possible. Giving your brand a personality is also what differentiates you from competitors and catches the attention of customers. …
What. A. Week. I knew it was going to be a whirlwind but I’m still blown away by how much useful information the Content Marketing Institute was able to jam into a two-day window. I left Cleveland (which was lovely, by the way) feeling energized and ready to be a better content marketer. Here are …
Day 2: DONE. It was such an action-packed day with lots great sessions, cool people and lots and lots and lots of coffee. How to Get Promoted by Creating Less Content, Not More Speaker: Jay Baer from Convince & Convert About five minutes in, I knew this was going to be one of the best …
Day one of Content Marketing World is in the books! It was a busy day with tons of learning and I want to give you a recap of the sessions I attended and some things I learned. Be the Exception: How Brilliant Marketers Find and Follow What Makes Their Stories Different in a World of …
Social media is megaphone loud enough for more than just your audience to hear. Unlike sending email messages to specific lists of people, anyone can visit your social platforms. Because social media is public, however, mistakes can significantly harm a brand’s reputation. [RELATED: Here are a few of the most common social media blunders with …