When starting a new business venture, it’s easy to feel lost. How do buyers find your company? How do you get in front of your target audience? Clutch is a research firm in Washington DC that helps you do both. Clutch gathers information on thousands of companies to identify the best providers throughout the globe …
Clutch Recognizes Brandpoint as a Leading Content Marketing Agency Read More »
The BrandpointHUB content marketing platform is a favorite tool among our agency users to easily review content and exchange feedback with freelancers, teams and clients. Thanks to their feedback, we recently made a few updates that will enhance the collaboration even more. Get familiar with the updates and learn more about what is coming in …
First-time caller, long-time listener. From September 5-8, I’m stealing away to Cleveland, Ohio, America’s North Coast, to attend Content Marketing World, the biggest content marketing conference in the world (naturally). First, a few stats: Content Marketing World attracts over 4,000 content marketers from over 50 different countries 225 speakers (including leading content influencers) will deliver …
A Preview of #CMWorld from Someone Who’s Never Been Read More »
This blog is part of Brandpoint’s ongoing interview series where we talk with content marketing professionals about their career, thoughts on the industry and key advice they’ve learned along the way. Patty Radford Henderson has had a very interesting and diverse marketing career, spanning from the dot-com boom, working in digital agencies and a couple …
Measuring Your Content Marketing with Patty Radford Henderson Read More »
You’d think proper nouns would be easy for journalists to identify, since we’ve had many years of training in the English language. But I’d argue that determining if a word is a proper noun – and if it should be capitalized – sends more journalists and content marketing writers to the dictionary, Associated Press Stylebook and Internet …
How to Capitalize Proper Nouns in Your Branded Content Read More »
This blog is a part of Brandpoint’s ongoing interview series where we talk with content marketing professionals about their career, thoughts on the industry and key advice they’ve learned along the way. Lisa Bergerson is currently the Director of Marketing at Equals 3, a martech startup using artificial intelligence to help marketers access and organize …
Discussing Content Goals with Equals 3’s Director of Marketing Read More »
James Brown, the Godfather of Soul, passed away on Christmas Day in 2006. His last words? “I’m going away tonight.” Talk about last words. Content marketing writers tend to spend a large portion of their time crafting the perfect headline, introduction and body. And why not? That’s most likely going to be about 90% of your …