The oldest depiction of graphical information was found on a cave wall and is estimated to be 25,000 years old. In the modern day, we call this an infographic. Though it’s obviously not a new concept, infographics have only been used as a marketing tactic for the last few years, but their popularity continues to …
There are many routes you can take when developing a content marketing strategy. But time and time again, the best place to start is identifying your company’s buyer personas. Buyer personas (also called customer personas) are fictional characters that represent the traits and needs of your ideal prospects and customers, supported by research. You can …
No matter how many times you email that editor, and no matter how well written the pitch, it’s tougher than ever to get your brand’s name and content in front of a new audience. To compete with the gargantuan amount of content online, brands must include paid media as part of their overall strategy. [Read …
Paid Media for Beginners: How Do I Use Native Advertising & Sponsored Content? Read More »
Each month, we gather some of the most anticipated events in the Twin Cities for marketing and communication professionals. These events touch on relevant and trendy topics in the industry to strengthen your skills and help you build your network. Want to add your event? Let us know! Twin Cities Marketing Automation #11 (Marketers Anonymous) …