How This Martech Startup Saved Time on Content Production
Martech startup Equals 3 struggled to initiate a content production that worked. See how a content management platform saved the time (and headaches!)
May 2017
How to Create Killer Web Content for Your New Website
When’s the last time you updated your website and web content? Depending on who you ask, it might be time for a face-lift—or possibly a complete redesign. There are several reasons it might be time for a new website. Some think it’s a factor of time and that major updates should happen every 2-3 years. …
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Writing Tips From Professional Journalists
In 2014, the Harvard Business Review wrote about the rise of big brands hiring top-talent journalists to work on their content teams. It makes sense. Journalists are trained to tell stories, gather research, inform audiences and uphold ethical standards. Even if you’ve never stepped into a newsroom, you can improve your content writing by applying …
Content and Automation: The DNA of Effective Marketing [WEBINAR TRANSCRIPT]
Content is a powerful tool, especially when paired with marketing automation (MA). There are hundreds of MA platforms, and the ten most popular boast over 83,000 clients. The MA experts at SharpSpring shared that they see many businesses don’t use the tool to its fullest potential. They either don’t know how to use the functions, …
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STUDY: Marketers Would Use Extra Time to Train Cats
Whether it’s training your cats to make coffee (smart move), attacking a book on your must-read list, or continuing to grow your business, content marketers have plenty of ideas of what they would do with a little extra time. As experts in the content marketing field for 20+ years, we discovered that the only way …
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The Marketer’s Path to Personalized Marketing Messages
Allen H. Mogenson was a mid-century American industrial engineer and “father of work simplification.” He’s the guy who coined the famous quote, “Work smarter, not harder.” It’s a quote we’ve come to love and use it most often when we’re doing yard work or find a new shortcut home from the office. But when it …
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5 Tips to Beat Writer’s Block
Though we usually use the term “writer’s block” to refer to novelists or essayists, it’s still a very relevant problem for marketers, bloggers and content creators. Writer’s block occurs for several reasons: You’re tired (“just one more episode,” you said last night at midnight) You’re suffering from blue light haze—a term I made up referring …
The New PR: Paid Media Strategies That Work [WEBINAR TRANSCRIPT]
The following is a transcript of Brandpoint’s webinar titled “The New PR: Paid Media Strategies That Work,” Brandpoint president, Scott Severson, digs into the what, how and why of paid media tactics like sponsored content and native advertising. He gives PR pros and marketers the tools to make these paid media tactics work for them …
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