Month: May 2017

Image: Webinar Transcript - The DNA of Effective Marketing

Content and Automation: The DNA of Effective Marketing [WEBINAR TRANSCRIPT]

Content is a powerful tool, especially when paired with marketing automation (MA). There are hundreds of MA platforms, and the ten most popular boast over 83,000 clients. The MA experts at SharpSpring shared that they see many businesses don’t use the tool to its fullest potential. They either don’t know how to use the functions, …

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Paid media

The New PR: Paid Media Strategies That Work [WEBINAR TRANSCRIPT]

The following is a transcript of Brandpoint’s webinar titled “The New PR: Paid Media Strategies That Work,” Brandpoint president, Scott Severson, digs into the what, how and why of paid media tactics like sponsored content and native advertising. He gives PR pros and marketers the tools to make these paid media tactics work for them …

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