Month: March 2017

Do you really own your photos?

How to Use Proper Photo Rights in Content Marketing

Integrating visuals (photos, video, infographics) in your digital content proves valuable—BuzzSumo found that articles with an image once every 75-100 words received double the social media shares as articles with fewer images. But where do your visual assets come from? Do you know how they can be distributed and attributed? Using photos or submitting them …

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These three universities know what it takes to succeed in content marketing.

3 universities winning at content marketing

University-related content usually comes to us in two forms, neither of which is any good: “Which campus drinks the most?” Or, “Which crazy offensive thing happened at XYZ College and who should get fired for it?” But have you ever checked out the content these heroes of higher education are producing themselves? If you haven’t noticed, universities and colleges …

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3 questions to ask when shopping for a marketing automation platform

Three questions to ask when shopping for a marketing automation platform

Shopping for a marketing automation platform is no simple task. It’s like deciding where to go eat when you’re really craving a burger. Would McDonald’s be better than nothing? Probably. But you’d be irresponsible and foolish not to at least consider some other (more satisfying) options. So before you go diving headfirst into the coolest-looking …

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Four ways to Streamline your Content Production Brandpoint

How Can I Save Time on Content Production?

We love content marketing enough to believe it shouldn’t be an unwieldy burden on your organization. We also know it’s not easy. If you’re creating content, you’ve got a lot on your plate. You’re either working with an internal marketing team or an external content creation partner (or both), balancing other marketing initiatives while observing …

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