Integrating visuals (photos, video, infographics) in your digital content proves valuable—BuzzSumo found that articles with an image once every 75-100 words received double the social media shares as articles with fewer images. But where do your visual assets come from? Do you know how they can be distributed and attributed? Using photos or submitting them …
How to Use Proper Photo Rights in Content Marketing Read More »
University-related content usually comes to us in two forms, neither of which is any good: “Which campus drinks the most?” Or, “Which crazy offensive thing happened at XYZ College and who should get fired for it?” But have you ever checked out the content these heroes of higher education are producing themselves? If you haven’t noticed, universities and colleges …
Shopping for a marketing automation platform is no simple task. It’s like deciding where to go eat when you’re really craving a burger. Would McDonald’s be better than nothing? Probably. But you’d be irresponsible and foolish not to at least consider some other (more satisfying) options. So before you go diving headfirst into the coolest-looking …
Three questions to ask when shopping for a marketing automation platform Read More »
Today, the Internet is more social than ever, and consumers are more vocal. Innovations in technology over the last decade have allowed individuals to influence what they want to see and experience from brands by providing user-generated content. Content marketers must take note. While this might sound like a PR disaster waiting to happen, brands …
We love content marketing enough to believe it shouldn’t be an unwieldy burden on your organization. We also know it’s not easy. If you’re creating content, you’ve got a lot on your plate. You’re either working with an internal marketing team or an external content creation partner (or both), balancing other marketing initiatives while observing …