Month: February 2017

5 Can’t-Miss Twin Cities Marketing Events in March

Along with the Twin Cities’ enthusiastic and expansive marketing community comes a host of monthly events to help bring everyone together. Here are just a few we’re looking out for this month.   Cargill’s Customer Engagement Measurement Approach: Metrics and Operation Tuesday, March 7th 7:30-9:30am Cost: $10 for members, $20 for non-members Hosted by MN …

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Content Strategy vs Social Strategy Which Comes First Brandpoint Blog Image

Content Strategy or Social Strategy: Which Comes First?

Your organization’s ability to track content marketing success is directly tied to strategy. Still, the idea of a documented strategy is something that escapes so many content marketers. According to HubSpot’s numbers, only 32% of B2B marketers have a documented content strategy. Almost half of those same B2B marketers say they’re not sure what content …

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How to approach multi-channel marketing campaigns

How to approach a multi-channel marketing campaign

If you’re toying with the idea of creating a multi-channel strategy, think of it like pizza: there’s no one way to do it right. There are several ways to chart multi-channel success. Some organizations like to have multiple multi-channel campaigns going at the same time (a multi-multi-channel campaign, if you will). Others focus on just one …

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