Along with the Twin Cities’ enthusiastic and expansive marketing community comes a host of monthly events to help bring everyone together. Here are just a few we’re looking out for this month. Cargill’s Customer Engagement Measurement Approach: Metrics and Operation Tuesday, March 7th 7:30-9:30am Cost: $10 for members, $20 for non-members Hosted by MN …
5 Can’t-Miss Twin Cities Marketing Events in March Read More »
Your organization’s ability to track content marketing success is directly tied to strategy. Still, the idea of a documented strategy is something that escapes so many content marketers. According to HubSpot’s numbers, only 32% of B2B marketers have a documented content strategy. Almost half of those same B2B marketers say they’re not sure what content …
Content Strategy or Social Strategy: Which Comes First? Read More »
If you’re toying with the idea of creating a multi-channel strategy, think of it like pizza: there’s no one way to do it right. There are several ways to chart multi-channel success. Some organizations like to have multiple multi-channel campaigns going at the same time (a multi-multi-channel campaign, if you will). Others focus on just one …
How to approach a multi-channel marketing campaign Read More »
I’m far too familiar with the panic that sets in when someone tells you that the case study you need is “on the public drive.” As soon as I hear it, I know I’m about to search through no fewer than four different folders trying to find what I need. If the content creation process involves …
For one reason or another, human beings have trouble asking for help. Sometimes our pride gets in the way. Other times we don’t want to be a bother. Much of the time, however, we simply don’t have enough information to understand that we need help at all. At Brandpoint, Pardot is our marketing automation platform. One …
When I was a little boy, my parents were fond of the saying “The truth is in the pudding.” I heard them utter this phrase constantly, and I always responded by saying “Show me.” My parents assumed that their son had a thirst for truth and an inquisitive spirit that would not be simply satisfied by colloquialisms and …
The perception of paid media is changing in PR agencies. In the last several years, paid media has transitioned from being persona non grata to becoming a core part of the PR strategy. The reason for this sea-change? Securing earned media is becoming more difficult while consumers are simultaneously becoming more fragmented and harder to reach. …