Along with the Twin Cities’ enthusiastic and expansive marketing community comes a host of monthly events to help bring everyone together. Here are just a few we’re looking out for this month. The Food Revolution: Transparency and its Effects on Marketing & Communications Tuesday, February 7th, 2017 7:30am Cost: $40 for members, $10 for …
Instead, he shared nine “trends du jour,” each paired with a more realistic trend within the grasp of most brands that don’t have marketing budgets in the millions.
While there are so many flavors of marketing automation, the premise is almost always the same: Use specific content for specific people, walk them down a content journey and give your salesperson a better place to start the conversation.
A few years ago, my boss and Brandpoint founder, Ted Yoch, bought me a book. It was a business book, and it certainly wasn’t the first he’s asked me to read over the years. It was a book called Traction, and it outlined the Entrepreneurial Operating System or EOS. I tend to approach books on …
The Secret to Rebooting Your Business and Accelerating Growth Read More »
Email marketing is extremely powerful. Perhaps it’s an obvious statement but it wasn’t until I saw the numbers that I realized just how powerful it is. According to Smart Insights data, B2B companies are “crediting email for bringing in 23% of total sales.” That’s almost a quarter of their sales revenue simply by using email. …
You’ve got the brains and creativity to generate some seriously awesome social media content, but what about the images that will make them shine? Well, here’s your quick-guide to in-feed social media image widths for six of the major social platforms: Facebook, Twitter, LinkedIn, Instagram, Pinterest and, I guess if we must … Google+. Facebook Whether …
Social Media Image Guidelines for 6 Major Platforms Read More »
The early days of the internet were like the Wild West. It was an exciting time of exploration into a completely unknown world. Even things like banner ads were irresistible to our curious points and clicks and the concept of ‘content blindness’ was almost laughable. In 1994, AT&T made internet history by running the very first …
Is ‘Content Blindness’ The New ‘Banner Blindness’? Read More »
What’s the first thing you do when you wake up? Do you reach for your phone and read the latest marketing blogs? Do you check up on some Twitter threads and see what the top marketing insiders you follow are up to? If this sounds like you — if you listen to Marketing Over Coffee, ConversionCast, …
5 Must-Attend Marketing Events in the Twin Cities Read More »