Month: November 2016

What PR Pros Need to Know About Content Services 

Determining the right PR strategy to achieve your client’s goals is complex. Media relations mixes with strategic outreach initiatives to ensure brand messaging is on target. In today’s complex marketing landscape, though, earned media can be harder and harder to achieve. How can PR pros deliver when a client wants print clips and online placements ASAP? …

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Public Relations in the Changing Landscape of New Media

The public relations landscape has changed dramatically in just the last five years. Social media is a mainstay in all industries, with new platforms always emerging. Digital now blends with traditional, requiring PR experts to embrace the best of the new as well as the old. Connecting in meaningful ways to ever-savvier audiences requires one-part …

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