Creating online content is one of the best, and easiest, ways to bring in a new audience while building loyalty and trust with your client base. Hubspot’s State of Inbound Marketing Report found that companies with blogs generate 126% more leads than those that don’t. A blog allows businesses to prove they are knowledgeable, trustworthy, …
How To Use Your Company Blog to Generate Revenue Read More »
Determining the right PR strategy to achieve your client’s goals is complex. Media relations mixes with strategic outreach initiatives to ensure brand messaging is on target. In today’s complex marketing landscape, though, earned media can be harder and harder to achieve. How can PR pros deliver when a client wants print clips and online placements ASAP? …
What PR Pros Need to Know About Content Services Read More »
It’s hard to believe 2017 is already well underway. If you haven’t taken a look at the trends that lie ahead, now’s the perfect time. As you begin this new year, consider looking at your business’s marketing strategy. In particular, think about your content. Now is the perfect time to take a look at what you’ve done so …
The Most Important 2017 Content Marketing Trends Read More »
We often think of advertising, PR and marketing in separate buckets. Ads help you promote your product or service, PR helps you manage your reputation and marketing can help you fine-tune your message. This manner of thinking even extends to the places from where we receive these services. If you want to create a new ad …
How Chipotle’s Recent Campaign is Like a Delicious Burrito Read More »
Coffee and bacon. Rivaled only by the likes of pizza and beer, and hot dogs or macaroni and cheese, coffee and bacon form one of the absolute power couples of the food world. Mere days ago, along with a fellow co-worker I found a new combo to add to that mix: content strategy and B2B …
B2B social, content strategy and bacon: A recap of SMBMSP #94 Read More »
The public relations landscape has changed dramatically in just the last five years. Social media is a mainstay in all industries, with new platforms always emerging. Digital now blends with traditional, requiring PR experts to embrace the best of the new as well as the old. Connecting in meaningful ways to ever-savvier audiences requires one-part …
Public Relations in the Changing Landscape of New Media Read More »