Month: September 2016

Lessons In Content Creation from 3 Famous Speechwriters

Behind every great speech lie extreme circumstances. The Civil War provided the backdrop to Lincoln’s Gettysburg Address, for example. Likewise, the Civil Rights movement coincided with Dr. King’s I Have A Dream speech. 13th-century English tyranny led to William Wallace’s Freedom. In content creation and every day ghostwriting, the stakes usually aren’t quite that high. As a result, an opinion piece by the marketing director of a small business …

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Going Viral is a Terrible Strategy

2 Reasons Why “Going Viral” is a Terrible Strategy

Before co-founding the Huffington Post and BuzzFeed, tech geek and soon-to-be internet pioneer Jonah Peretti invented a seemingly modest but crucially important feature: the share button. The invention came in the form of reblogging, the first form of online content curation. The feature Peretti introduced allowed people to share and curate content in their own …

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Four Ways to Keep Your Content Marketing for Seniors Fresh

In the first half of 2016, Brandpoint’s writing team has created copy aimed at convincing millennials to buy products in a staggering range of categories, from financial to health care, home improvement to pet care. Given that the millennial generation is the largest ever and now constitutes the largest percentage of the American workforce (according …

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Last Week in Content Marketing: Starbucks as Content Creators and a CMW Recap

Starbucks Unveils New Digital Series, “Upstanders” Last week, Starbucks debuted its 10-part original web series titled “Upstanders,” which focuses on topics with social impact like addressing hunger, homelessness and college access. According to an interview with AdAge, the series’ executive producer Rajiv Chandrasekaran sees this content as a social initiative rather than “branded content trying …

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3 Not-So-Obvious Content Marketing Examples from Disney, John Deere and LEGO

Every time you read a new hiking article on your favorite outdoor store’s blog or watch a yoga tutorial uploaded on YouTube, you’re consuming a form of content marketing. Surprised? That’s the point. Good content marketing does not appear to be advertorial at all. Instead, it informs or entertains consumers, while making little to no mention of …

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