Month: August 2016

What social media marketers can learn from David Ogilvy’s “Perfect Headline”

David Ogilvy wrote a lot of headlines. Of course he did. As one of the most influential ad men in the history of the industry, that seems like a no-brainer. But it’s worth noting because the Rolls-Royce headline you just read was said to have been the best one he ever wrote. As writers and …

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