Month: August 2016

Four Great (Non-Clickbait) Headlines to Get You in the Zone

Clickbait. There is no other two-word combination in the English language (other than “fat free”) that incites so much frustration, anxiety and rage. We see click bait headlines as the lowest, cheapest way to get a click. They’re lazy, offend our intelligence and appeal only to our most basic instincts. We almost feel dirty when …

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5 Reasons Why Content Marketers Need to Think Like Journalists

I didn’t always believe in content marketing. Not in an it-doesn’t-exist way, more of a why-would-anyone-care sort of way. But that’s the journalist in me. For years I worked as a newspaper reporter and editor, which means I’m skeptical and questioning by nature. While skepticism and my ability to question just about everyone and everything …

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Pokémon Go, Null Quality Scores and a New SEO Tool

This week’s installment of “Last Week in Content Marketing” includes three stories from last week that stood out in the world of content marketing. Take advantage of the Pokémon Go craze As our office is well aware with our twice-daily PokéWalks, Pokémon Go has been a tremendous hit. We’ve already seen how brick-and-mortar businesses have benefited …

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The Conflicting Skillsets of a Content Creator

There’s something of a mania in our society for sorting people out by what a test says they’re good at. Some of us, we’re told, favor the right side of our brain while others favor the left. More detailed tests can tell whether you’re a visual interpersonal learner, a musical intrapersonal learner or some other combination. Recently, I took a …

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Last Week In Content Marketing: Facebook News Feed, Keyword Planner and AMP in the SERPs

This week’s installment of “Last Week in Content Marketing” includes three stories from industry giants Facebook and Google. Facebook’s News Feed update Last week, Facebook announced that it’s updating how it ranks the stories that appear in your news feed. The goal of the update is to provide users with more “personally informative stories.” Facebook shared that tens of …

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Discover the Common Traits of Good Brand Journalism

A brand tells a story — that’s something we learn in Marketing 101. But identifying that story and deciding how to tell it involves wrestling with nuanced questions and considering problems that have no definitive solutions. Marketers and strategists have known for a long time that they can’t just place a brand story in front of people …

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How to Create Content and Stories That Resonate with the Modern Man

Men. Coming up with strategies for how to target and capture this coveted (and rather large) demographic is a constant source of anxiety for marketers. Equipped with research stats, case studies and creative teams, entire marketing departments set sail hoping to finally chart a winning strategy. But for some reason, men seem to be a particularly …

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Last Week in Content Marketing: P&G, CMI & HubSpot

 Top 3 Content Marketing Success Stories Content marketing offers a world of possibilities for reaching new markets and forging more meaningful connections with your current audience. We’ve gathered 3 of our favorite content marketing examples from recent weeks to help inspire your inner content creator. 1. “#LikeAGirl – Keep Playing” from Always: 22,750,231 YouTube views and 16,900 shares, primarily from Facebook The hugely popular “Like …

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