Month: July 2016

Last Week in Content Marketing

Top Content Marketing Success Stories Content marketing offers a world of possibilities for reaching new markets and forging more meaningful connections with your current audience. We’ve gathered 3 of our favorite content marketing examples from recent weeks to help inspire your inner content creator. “The Grand Scheme” from lululemon: 31,800 shares, primarily from Facebook In a recent feature interview with lululemon, professional cyclist Taylor …

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Hey Journalists: Content Marketing Is Not Your Enemy

The benefits of content marketing Since I recently left newspaper journalism to become a content marketing writer, I’ve had to listen to grumbling from the news industry about content marketing ethics. Stalwart news reporters say content marketing has too many gray areas. They claim marketers make their branded copy look like real, objective news then …

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