The millennial: Everyone’s favorite punching bag and the marketer’s most coveted demographic. While marketing to a specific generation is not a new concept, brands are nearly tripping over themselves to latch onto this relatively new buyer segment and it’s easy to see why. The generation is composed of 80 million Americans, according to Dan Schawbel, and …
Three Examples Not To Use When Marketing to Millennials Read More »
Do you understand the value of content marketing, but are struggling to get buy-in from executives at your company? When they want billboards and press releases, how do you convince them to broaden their horizons to include blogging, white papers, infographics and e-books? This merry-go-round of frustration can cause even the most optimistic professional to …
4 Strategies to Get Management Buy-in for Your Content Marketing Plan Read More »
Why Syndication Works If you’re a content marketing manager or blogger aiming for more blog exposure, your next step might be blog syndication. To steal a baseball metaphor, the blogs already on your website are like farm-league players waiting for a chance at the show. They’re probably already talented athletes, line-driving search rankings, batting a high …
Chance at the Big Leagues: Syndicating Your Blog Read More »
Back in 2009, Domino’s Pizza was losing customers left and right and, thanks to Twitter, receiving a LOT of complaints about the quality of their pizza. It was a big problem. Then they launched the Pizza Turnaround campaign, a PR campaign aimed at exposing how terribly their own pizza was being received and the lengths …
“Switching over to BrandpointHUB has proven invaluable to us.” – Amanda Silva, Managing Editor Why Google Docs Can’t Support Your Content Strategy The editorial team at Wikimotive, a digital marketing company working primarily with auto dealerships of all sizes, creates original, high-quality content for client websites to build authority around relevant keywords. Through landing pages, …
How BrandpointHUB Helped Wikimotive’s Editorial Team Scale Its Business Read More »
The world of social media is a fast-paced one. As a social marketer, I spend a lot of time trying to figure out the best possible solutions to the issues that arise in such a dynamic space. Fortunately, the internet has my back. Social media is something people and businesses use all the time, so …
The Best Times to Post on Social Media: Why I’m Not Buying It Read More »
The trade show marketing mania No matter what industry you’re in, if you’re planning to go to a trade show, get ready for what is often an overwhelming sensory experience. Surrounded by blinking lights, colors, unfamiliar sounds and some unique (and often odd) booths, it can be hard to get your bearings. Once you begin collecting …