Month: June 2016

Three Examples Not To Use When Marketing to Millennials

The millennial: Everyone’s favorite punching bag and the marketer’s most coveted demographic. While marketing to a specific generation is not a new concept, brands are nearly tripping over themselves to latch onto this relatively new buyer segment and it’s easy to see why. The generation is composed of 80 million Americans, according to Dan Schawbel, and …

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4 Strategies to Get Management Buy-in for Your Content Marketing Plan

Do you understand the value of content marketing, but are struggling to get buy-in from executives at your company? When they want billboards and press releases, how do you convince them to broaden their horizons to include blogging, white papers, infographics and e-books? This merry-go-round of frustration can cause even the most optimistic professional to …

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Chance at the Big Leagues: Syndicating Your Blog

Why Syndication Works If you’re a content marketing manager or blogger aiming for more blog exposure, your next step might be blog syndication. To steal a baseball metaphor, the blogs already on your website are like farm-league players waiting for a chance at the show. They’re probably already talented athletes, line-driving search rankings, batting a high …

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How BrandpointHUB Helped Wikimotive’s Editorial Team Scale Its Business

“Switching over to BrandpointHUB has proven invaluable to us.” – Amanda Silva, Managing Editor Why Google Docs Can’t Support Your Content Strategy The editorial team at Wikimotive, a digital marketing company working primarily with auto dealerships of all sizes, creates original, high-quality content for client websites to build authority around relevant keywords. Through landing pages, …

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