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Chance at the Big Leagues: Syndicating Your Blog

Why Syndication Works If you’re a content marketing manager or blogger aiming for more blog exposure, your next step might be blog syndication. To steal a baseball metaphor, the blogs already on your website are like farm-league players waiting for a chance at the show. They’re probably already talented athletes, line-driving search rankings, batting a high […]

Fixing Rio’s Olympic-Sized PR Problem

Fixing Rio's Olympic Sized PR Problem

Back in 2009, Domino’s Pizza was losing customers left and right and, thanks to Twitter, receiving a LOT of complaints about the quality of their pizza. It was a big problem. Then they launched the Pizza Turnaround campaign, a PR campaign aimed at exposing how terribly their own pizza was being received and the lengths […]