Month: May 2016

Brandpoint Named Top 10 Content Marketing Solution Provider

Award-Winning Content Marketing Solutions Marketing Tech Insights, a leading media site known for covering innovation and technology in marketing, named Brandpoint as one of the Top 10 Content Marketing Solution Providers of 2016. Brandpoint was recognized for offering the most flexible and personalized services in the content marketing industry and for its work on BrandpointHUB, …

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Want true collaboration? Nix the idea shaming

Make innovation happen The media has grabbed onto “body shaming” as a social phenomenon in recent years. Maybe the next social issue brought to light should be “idea shaming,” the ridiculing of concepts that are decidedly different from mainstream thought. I once participated in a group planning session for a local service club. Members were asked …

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3 Ways to Encourage Employees and Co-Workers to Share Your Content

The end of organic reach Organic reach on many social platforms has been on the decline for some time now, and Facebook’s introduction of Instant Articles (officially launched April 12th) seems to be the final nail in the virtual coffin. This presents a number of problems for most businesses relying on organic reach to move their content …

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