Month: April 2016

Why Your Sales Team Should Care About the Blog

Business blogging builds strong client databases Most business leaders understand blogging is an important part of engaging target audiences. While the responsibility of the blog’s production usually rests on the shoulders of the marketing department, it would be wise for the sales team to start paying close attention to what’s getting published. Why? Because the right …

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Jargon is Killing Your Ability to Connect With Readers

Business Jargon Monoxide Acronyms. Technical terms. Industry speak. You’re an expert in your field, and because you can walk the walk, you sure can talk the talk. But that doesn’t necessarily mean your target audience can. Content marketing allows you to make an authentic, meaningful connection with key audiences, but if your copy is full …

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Step-by-Step Guide to Creating a Marketing Persona

If, like most businesses, you’re spending more time and money on content marketing, you want to ensure you’re getting the best return on your investment by creating engaging, lead-generating content. To do that effectively, you need to understand your audience and their motivations and challenges, and it has become standard for many organizations to develop marketing personas. First thing’s first: What …

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How to Establish Credibility and Successfully Persuade Your Audience

Every day, after I complete my morning routine (which always includes taking a sip of coffee that is most certainly too hot but the cooling of which I’m too impatient to wait for) I lumber down my apartment stairs to my beautiful, luxurious alabaster-hued 2007 Toyota Matrix. It’s not much to look at, but it …

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