Before I started my career here at Brandpoint, I worked for one of the largest health insurance providers in the state of Minnesota. There I was tasked with creating copy for the company’s Medicare division. This position was my first exposure to the world of heavily regulated content, and as I sat in a meeting …
I remember like it was yesterday: The very first day of my Journalism 101 class. My professor walked with authority to the whiteboard and drew a triangle. Everyone sat in silence as she asked what the shape had to do with news reporting. I’m not sure if it was first-day apprehension or if everyone was …
Does the Inverted Pyramid Structure Work for Today’s Content Marketer? Read More »
Integrating your content with publishers’ editorial content connects your brand message with a mass audience in a trusted editorial environment. Format your content using the FTC’s native advertising guidelines and you’ll create a powerful media play for your brand message. Mat releases, infographics and listicles, oh my! When it comes to content marketing, you can certainly …
Finding the Right Format for Your Sponsored Content Read More »
This is you working in an agency: This is you managing social media: This is you managing social media without the right tools: Working with many social media clients and running multiple Facebook accounts can be a blast. You get to publish and curate amazing things every day on a platform that’s effectively running the …
If You’re Not Using Facebook Business Manager, You’re Doing It Wrong Read More »
These days, your content is your brand, and content marketing is the new marketing. You’re convinced of that – ready to take the plunge and hire a content marketing agency. But making a decision can be tough: Everybody talks a good game. Here are 10 questions to ask when you’re screening organizations and getting down …
Ten Questions to Ask Before You Hire a Content Marketing Agency Read More »
DSP. Retargeting. Ad networks and ad servers. Programmatic advertising and media buying. What does all this mean to a small business owner? Buzzwords and advertising land jargon like this do nothing to inform business owners of the complex and ever-changing landscape of programmatic digital ad placement, so this post is here to help. Let’s start with the …
Is Programmatic Advertising Right for My Business? Read More »
An Oscar-worthy picture. A championship-winning team. The next President of the United States. Great achievements don’t happen by luck; they’re planned. And those plans often start with the first read-throughs, summer practices and baby-kissing photo ops. While the benefits of a well-orchestrated plan may be more apparent in film, football or politics, they are no …
What’s Your Editorial Plan? Get It On the Calendar! Read More »