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What is Brand Journalism?

Today’s marketers are faced with the often exciting (and sometimes frightening) realization that digital never sleeps, and that slow and methodical execution is no longer an option. They’ve had to accept that yesterday’s interruptive marketing tactics are less effective because consumers can now seek out information on their own terms. To keep up with both the speed at […]

4 Do’s and Don’ts of Creating and Distributing Great Content

In the world of content marketing, not all content is created equal — that’s a simple fact. Readers pick and choose what they’re going to read, and while some of that decision is based on preference, it’s also based on whether the content in front of them is any good. So how do you turn run-of-the-mill content […]