Month: February 2016

What is Brand Journalism?

Today’s marketers are faced with the often exciting (and sometimes frightening) realization that digital never sleeps, and that slow and methodical execution is no longer an option. They’ve had to accept that yesterday’s interruptive marketing tactics are less effective because consumers can now seek out information on their own terms. To keep up with both the speed at …

What is Brand Journalism? Read More »

4 Do’s and Don’ts of Creating and Distributing Great Content

In the world of content marketing, not all content is created equal — that’s a simple fact. Readers pick and choose what they’re going to read, and while some of that decision is based on preference, it’s also based on whether the content in front of them is any good. So how do you turn run-of-the-mill content …

4 Do’s and Don’ts of Creating and Distributing Great Content Read More »

The Only Content Marketing Platform You’ll Ever Need

The HUB: An Origin Story This year is Brandpoint’s 20th in the content marketing industry, and in those two decades, we’ve produced a lot of content. We’re talking hundreds of thousands of pieces of content created for a multitude of businesses, agencies and individuals. We know there’s no satisfaction greater than seeing our work bring …

The Only Content Marketing Platform You’ll Ever Need Read More »