As part of Brandpoint’s 20th Anniversary celebration, we’ve developed “Content Makers,” a four-part blog series giving you a behind-the-scenes look at our passionate team of content creators and strategists. We’ll explore what it looks like to tell a great story in 2016, what it means to truly understand an audience, and what the future of …
Content Makers Series: What Really Makes Quality Content Read More »
The OCB When I was a kid, one of my favorite restaurants was Old Country Buffet. At the good old OCB, I could get as much as I wanted of whatever I wanted, and to a young (and chubby) 12-year-old me, this was the pinnacle of American cuisine. However, as was tradition, I ate WAY …
Go With Your Goals: Finding the Right Social Platform Read More »
As part of Brandpoint’s 20th Anniversary celebration, we’ve developed “Content Makers,” a four-part blog series giving you a behind-the-scenes look at our passionate team of content creators and strategists. We’ll explore what it looks like to tell a great story in 2016, what it means to truly understand an audience, and what the future of …
Content Makers Series: Working with Brands to Create Value Read More »
There are many reasons to put a content marketing platform to work at helping you manage the content function at your company or agency. No matter what content software you choose to use, though, your evaluation of its effectiveness will come down to these three questions: Will it save time? Will it save work? Will …
Number Crunch: How a Content Marketing Platform Saves Time and Money Read More »
Storytellers. It’s not just a show on VH1 in which Phil Collins debunks all the myths about what “In the Air Tonight” REALLY means. It’s now also a euphemistic title so many of us marketing professionals give ourselves in lieu of a tired “ad person” moniker. Though some may roll their eyes, “storyteller” has become …