Month: January 2016

Content Makers Series: What Really Makes Quality Content

As part of Brandpoint’s 20th Anniversary celebration, we’ve developed “Content Makers,” a four-part blog series giving you a behind-the-scenes look at our passionate team of content creators and strategists. We’ll explore what it looks like to tell a great story in 2016, what it means to truly understand an audience, and what the future of …

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Content Makers Series: Working with Brands to Create Value

As part of Brandpoint’s 20th Anniversary celebration, we’ve developed “Content Makers,” a four-part blog series giving you a behind-the-scenes look at our passionate team of content creators and strategists. We’ll explore what it looks like to tell a great story in 2016, what it means to truly understand an audience, and what the future of …

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Number Crunch: How a Content Marketing Platform Saves Time and Money

There are many reasons to put a content marketing platform to work at helping you manage the content function at your company or agency. No matter what content software you choose to use, though, your evaluation of its effectiveness will come down to these three questions: Will it save time? Will it save work? Will …

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