Month: September 2015

Native Advertising Defined: An Insider’s Look at What It Has to Offer

It’s a common question in today’s marketing world: What exactly is “Native Advertising”? The name says it all. Native advertising is a form of paid media where the ad experience follows the natural form and function of the user experience in which it’s located. There are two key features that help define what a native …

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New Content Marketing Platform Helps You Conquer Content Chaos

This space is usually reserved for relaying Brandpoint’s insights about how you can improve your content marketing practice. Today’s post is about something new and exciting at Brandpoint. But in the end, like everything else we do, this new idea has the same goal: to make you a better content marketer. So here’s our news: …

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What the Flesch Readability Score Means for Your Content Marketing Strategy

The bigger your words, the smarter you sound, right? Not necessarily. Especially when it comes to your content marketing strategy. You already know the importance of quality, relevant content. But the first and most important task is retaining a reader’s interest through readability. Otherwise, how will you know they got your message? What is readability? When …

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H1 and H2 Tags: What They Are, How to Use Them in Your Content

Approximately 6,500 languages are spoken throughout the world today. While some languages have many speakers, others have only a few in small, remote areas. Some languages are no longer even in use, such as Latin, while others, like Mandarin, are booming. But no matter how many people speak a given language, it helps people communicate ideas, …

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