Month: July 2015

6 Steps for Managing Your Content Amplification Campaign

You created a blog. Great! Now what? You probably want to gain some visitors to your site to read your perfect and informative words. No matter how well your post is optimized, though, paid promotion — such as content amplification — needs to be part of your marketing strategy. The algorithms that fuel content amplification …

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5 Questions to Answer When Working with a Content Agency Writing Team

Search engines are on the hunt for original, relevant and informative content. But who has the time, energy or capacity to create it? A content agency writing team does! Leveraging the power of a team of writing pros is one of the best decisions you could make for your content marketing plan, but it’s important …

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The Editors Speak: Your Complete 9-Step Guide to MAT Release Success

How do you measure MAT release success? Online placements and audience metrics are two answers in today’s digital world. But never ignore the power of print placements. Editors vote on what’s good by publishing what catches their eye and what they know their audience craves. So how do you create MAT releases that speak to …

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A Simple, No BS Method to Measure Content Marketing ROI

If you search online for “content marketing ROI,” you get close to 10 million results. The majority don’t provide anything particularly useful or actionable for typical marketers trying to justify their content marketing expenses to the CFO. So when I came across David Meerman Scott’s article on basing content marketing ROI on a Google AdWords …

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