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6 Steps for Managing Your Content Amplification Campaign

You created a blog. Great! Now what? You probably want to gain some visitors to your site to read your perfect and informative words. No matter how well your post is optimized, though, paid promotion — such as content amplification — needs to be part of your marketing strategy. The algorithms that fuel content amplification […]

The Editors Speak: Your Complete 9-Step Guide to MAT Release Success

How do you measure MAT release success? Online placements and audience metrics are two answers in today’s digital world. But never ignore the power of print placements. Editors vote on what’s good by publishing what catches their eye and what they know their audience craves. So how do you create MAT releases that speak to […]