Month: June 2015

How to Create Your Social Media Persona

For growing companies, effective social media management can seem counterintuitive, especially if they have been active in advertising through traditional media platforms. Instead of trying to reach hundreds, thousands or millions of people, now they’re focused on finding individual “friends” who will “like” them and may even “follow” them or “share” the company’s messages through …

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How to Build an Actionable Online Community

Every brand needs a community to support it, vouch for it, and give it a personality. That’s not a new development in the marketing world. Brands had communities long before the digital age. For example, my favorite mom-and-pop sporting goods store informally supported a community that gathered there regularly for coffee, banter, stories, and discussion. …

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