Month: May 2015

How Content Marketing Grows Your Bottom Line – Infographic

In today’s digital world, content marketing has become the new marketing. But just why is still there so much buzz? It’s because content marketing efforts are measurable every step of the way. You can see the results in action and put numbers around them as awareness of your brand grows, consideration of your products or …

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4 Ways to Sync Up Your Content Marketing and Social Media Efforts

Content is driving the car but social is fueling its engine. Or as Jay Baer more eloquently says, “Content is fire. Social media is gasoline.” Regardless of your metaphor choice, it’s imperative that your content marketing and social media efforts align. Today’s consumers and prospects appreciate simplicity, consistency and efficiency. Don’t clutter your audience’s mind …

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Brandpoint Helps Erie Insurance Win Coveted Hubbies Award

The Hub, a leading media brand covering innovation and technology in digital marketing, has named Erie Insurance as a Campaign Award Winner in the Real Time Marketing category of the annual Hubbies Awards competition. Brandpoint is proud to be the content marketing agency of record on Erie’s powerful Black Ice campaign. The Hubbies celebrate breakthrough …

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Monitor and Fix Your Mobile Website Issues with Google Webmaster Tools

With mobilegeddon come and gone and no real consequence seen, it’s time to get down to the main point of Google downgrading non-mobile friendly websites: 48% of mobile users start on search engines. That is a huge number when you consider mobile internet users have now surpassed desktop users globally. The bottom line is this. …

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