In today’s digital world, content marketing has become the new marketing. But just why is still there so much buzz? It’s because content marketing efforts are measurable every step of the way. You can see the results in action and put numbers around them as awareness of your brand grows, consideration of your products or …
How Content Marketing Grows Your Bottom Line – Infographic Read More »
In today’s active social media landscape, there’s no shortage of social media mistakes to look to and learn from. Here’s a review of some of the biggest blunders we’ve seen in recent memory. Entertaining? Yes. Educational? For sure. And give our Takeaways some thought, then make sure your own social media is working hard and …
Content is driving the car but social is fueling its engine. Or as Jay Baer more eloquently says, “Content is fire. Social media is gasoline.” Regardless of your metaphor choice, it’s imperative that your content marketing and social media efforts align. Today’s consumers and prospects appreciate simplicity, consistency and efficiency. Don’t clutter your audience’s mind …
4 Ways to Sync Up Your Content Marketing and Social Media Efforts Read More »
The Hub, a leading media brand covering innovation and technology in digital marketing, has named Erie Insurance as a Campaign Award Winner in the Real Time Marketing category of the annual Hubbies Awards competition. Brandpoint is proud to be the content marketing agency of record on Erie’s powerful Black Ice campaign. The Hubbies celebrate breakthrough …
Brandpoint Helps Erie Insurance Win Coveted Hubbies Award Read More »
Content is king. It’s what gives voice to your entire brand. The right content will always make an impact, and proper timing can play a huge role in turning your content into sales. Here are three stages of the buyer’s cycle, and appropriate content types for each. Gathering While in the information gathering stage, your …
Content Types for Every Step of the Buying Funnel Read More »
Are you reading this on a desktop? Or on a mobile device such as your phone or laptop? Were I a betting man, I would take the safe odds that you are on a PC or laptop with a full-sized screen. I’d probably be right, but there wouldn’t be much return on my money. According …
7 Realities of Today’s Responsive Mobile Website Read More »
With mobilegeddon come and gone and no real consequence seen, it’s time to get down to the main point of Google downgrading non-mobile friendly websites: 48% of mobile users start on search engines. That is a huge number when you consider mobile internet users have now surpassed desktop users globally. The bottom line is this. …
Monitor and Fix Your Mobile Website Issues with Google Webmaster Tools Read More »